Press releases can be boring and many claim they are a dinosaur from the past. Have you ever asked yourself, “How Do I Create Press Materials That Aren’t Boring?” And if the traditional press release is dead, what are some alternatives that are available? Well for starters, did you know that you can create a Read more about Alternatives To A Boring Press Release[More…]
While recently reading an article online it occurred to me that many resources tend to make assumptions and alienate themselves from new entrepreneurs by being too advanced in their speech, writings, etc. One mistake that I see many guilty of is assuming that your readers are already “in the know.” As hard as it may Read more about Tech Definitions for Newbies[More…]
When someone says, “Customer Loyalty Program” to you, what’s the first thing that comes to mind? (Cue the crickets . . .) Many customer loyalty programs become an expenditure that can cut into profit margins without really creating increased loyalty. But there are successful customer loyalty programs that DO increase customer loyalty and WON’T hurt Read more about Tips for Offering Customer Loyalty Programs[More…]
On March 10-12, 2010, BizSugar took part in its first ever trade show as team members representing our small business social media and bookmarking community attended InfusuionCon, a conference for users of e-mail marketing software InfusionSoft.
(How can you take your small business global? In my interview with international marketer Cindy King we discuss the tools, approaches and core concepts that can make your cross-cultural marketing strategy a success.) Hi Cindy. First, thanks so much for agreeing to the interview. Could you tell us a bit more about yourself and what you do?