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Tips for Offering Customer Loyalty Programs

When someone says, “Customer Loyalty Program” to you, what’s the first thing that comes to mind? (Cue the crickets . . .) Many customer loyalty programs become an expenditure that can cut into profit margins without really creating increased loyalty. But there are successful customer loyalty programs that DO increase customer loyalty and WON’T hurt Read more about Tips for Offering Customer Loyalty Programs[More…]


Take Your Small Business Global

(How can you take your small business global? In my interview with international marketer Cindy King we discuss the tools, approaches and core concepts that can make your cross-cultural marketing strategy a success.) Hi Cindy. First, thanks so much for agreeing to the interview. Could you tell us a bit more about yourself and what you do?