We have been told, time and time again, that the money is in the list. But what good is a list if you can’t land your emails in inboxes? Your list is only as good as the subscribers that are in it and only as effective as your ability to reach your subscribers’ inboxes – Read more about 48 Experts Share Their Secrets to Land Your Emails in Inboxes[More…]
If you analyze Google’s 2020 earnings report, you will see they’ve consistently been beating annual projections. What is causing this revenue increase? How is Google consistently beating its forecast? To understand this, you must understand the details of Google’s business model. The most significant revenue driver for Google is still their ad platform. If Google Read more about Google Ads in 2021 – How Small Businesses Can Still Thrive[More…]
After looking at surveys given to small businesses, including the Small Business Challenges survey results recently shared by BizSugar, I saw an ongoing trend. ” quote=”Businesses ranked a lack of leads as one of their main issues.”] You know you can provide value with your products/services, but finding the people who need your business and Read more about Buyer Personas are Critical to Gaining Leads for Your Business[More…]
Do you have dreams of being another Jeff Bezos, the brilliant and visionary founder of Amazon? Perhaps you see yourself driving big sales and marketing initiatives. You can’t wait to dig in! But before you can start or finish that initiative, the phone rings or an email arrives. Your dreams of business growth go up Read more about You Want to be Jeff Bezos, but Life Gets in the Way of Business Goals[More…]
With more sales being our Mastermind Community members’ #1 challenge (per our recently completed survey), we’re focusing on how to increase them. Find out how to use advanced email marketing automation to increase conversions. Members can go to this particular Town Hall Event here. Not a member? No problem. You can join for free. Join Read more about Advanced Email Marketing Automation: AMA with Aishwarya Ashok and Sharanya Ramachandran from Zoho Campaigns[More…]
Before you sell to a new customer, you have to engage with them in some way. Not sure how to accomplish that? How about including a quiz on your website? “A lot of customers need to interact with businesses a few times before they’re comfortable moving forward into that more formalized buying arena. So a Read more about How Do You Create a Quiz for Your Website, to Increase Engagement?[More…]
How do you convince visitors to your site to take the plunge and convert to becoming a customer? A good landing page is one of the most effective ways of converting visitors into leads. Let’s say you have a special offer of a free ebook. Through it, you highlight your expertise and demonstrate how to Read more about What Are The Elements of a Good Landing Page?[More…]
Not all leads are worth pursuing. Even if you’ve worked hard to generate tons of leads for your small business, it doesn’t necessarily mean you’re guaranteed to make tons of sales. What is Lead Scoring? Lead scoring is a concept that helps you focus on the leads that are most relevant and likely to buy. Read more about What is Lead Scoring and How Can You Use It in Your Business?[More…]
You’ve heard marketers talk about lead magnets. They sound valuable — like something you should be using. It took me a long time to figure out how to answer the question: how do you set up a lead magnet? Don’t get me wrong — it’s not tremendously hard. Rather, it’s just that no one ever Read more about How To Set Up a Lead Magnet to Collect Leads on Your Website[More…]
A lead magnet is an irresistible offer you give for free in exchange for the prospect giving you their contact information. If you want to generate more leads for your B2B business, use lead magnets. Typical lead magnets are ebooks, whitepapers, videos, infographics and similar pieces of content. Lead magnets may also be tools such as Read more about What is the Best Lead Magnet?[More…]