What is Upselling? And How Can it Benefit Your Business?

Upselling is when you offer an additional product, service, or feature to a customer who has already decided to purchase from you. Upselling benefits your business because it can increase the size — and profitability — of each sale. What is Upselling — in Context? The idea behind upselling is that the customer has signalled intent to Read more about What is Upselling? And How Can it Benefit Your Business?[More…]


Tips to Help Your Live Chat Staffing Efforts

Can You Use Live Chat When You Don’t Have Staff?

Live chat is a lot like immediate interactive email.  A person is there “chatting” with an online shopper or someone who arrived on your website. Live chat helps you support existing customers who need help — instantly. Even more exciting: live chat can increase sales. When shoppers and prospects can get their questions answered immediately, Read more about Can You Use Live Chat When You Don’t Have Staff?[More…]


How Do You Choose a Sales Automation Tool

How Do You Choose a Sales Automation Tool?

Completing the sales process requires four main steps. You need to: Attract a potential customer’s attention Present some kind of offer Answer any questions and overcome concerns Close the sale In some kinds of businesses, parts of that process, like the closing, may require a human touch. But other parts of the process, like gathering and Read more about How Do You Choose a Sales Automation Tool?[More…]


How To Set Up a Lead Magnet to Collect Leads on Your Website

You’ve heard marketers talk about lead magnets.  They sound valuable — like something you should be using. It took me a long time to figure out how to answer the question: how do you set up a lead magnet?  Don’t get me wrong — it’s not tremendously hard.  Rather, it’s just that no one ever Read more about How To Set Up a Lead Magnet to Collect Leads on Your Website[More…]


Would Online Meetings Work Better for Your Business?

Onboarding new employees or clients can be challenging. Even if you take the time to train them one-on-one, they may forget by the time they need to remember what you taught. What could be better than recording your online training meetings? Every person learns in their own way and has different questions. By recording each Read more about Would Online Meetings Work Better for Your Business?[More…]