Upselling is when you offer an additional product, service, or feature to a customer who has already decided to purchase from you. Upselling benefits your business because it can increase the size — and profitability — of each sale. What is Upselling — in Context? The idea behind upselling is that the customer has signalled intent to Read more about What is Upselling? And How Can it Benefit Your Business?[More…]
Live chat is a lot like immediate interactive email. A person is there “chatting” with an online shopper or someone who arrived on your website. Live chat helps you support existing customers who need help — instantly. Even more exciting: live chat can increase sales. When shoppers and prospects can get their questions answered immediately, Read more about Can You Use Live Chat When You Don’t Have Staff?[More…]
How do you convince visitors to your site to take the plunge and convert to becoming a customer? A good landing page is one of the most effective ways of converting visitors into leads. Let’s say you have a special offer of a free ebook. Through it, you highlight your expertise and demonstrate how to Read more about What Are The Elements of a Good Landing Page?[More…]
Completing the sales process requires four main steps. You need to: Attract a potential customer’s attention Present some kind of offer Answer any questions and overcome concerns Close the sale In some kinds of businesses, parts of that process, like the closing, may require a human touch. But other parts of the process, like gathering and Read more about How Do You Choose a Sales Automation Tool?[More…]
You’ve heard marketers talk about lead magnets. They sound valuable — like something you should be using. It took me a long time to figure out how to answer the question: how do you set up a lead magnet? Don’t get me wrong — it’s not tremendously hard. Rather, it’s just that no one ever Read more about How To Set Up a Lead Magnet to Collect Leads on Your Website[More…]
A lead magnet is an irresistible offer you give for free in exchange for the prospect giving you their contact information. If you want to generate more leads for your B2B business, use lead magnets. Typical lead magnets are ebooks, whitepapers, videos, infographics and similar pieces of content. Lead magnets may also be tools such as Read more about What is the Best Lead Magnet?[More…]
A good friend of mine — an expert in the field of CRM — is always telling me how CRM adoption is very low among small businesses. My response? Duh! Of course it is. Oh, I am not making fun of my friend. He’s exactly right. Adoption is pretty low. I agree with him. The problem Read more about What Exactly Can a CRM Do for a Small Business?[More…]
Not all prospects are going to complete a purchase after your first pitch. That doesn’t mean they aren’t interested. It could just mean that the timing was off, they didn’t have the budget at the time, or they just forgot. Or perhaps they need a bit more convincing. That’s why following up is so Read more about How Do You Automate Follow up on Sales Leads?[More…]
Onboarding new employees or clients can be challenging. Even if you take the time to train them one-on-one, they may forget by the time they need to remember what you taught. What could be better than recording your online training meetings? Every person learns in their own way and has different questions. By recording each Read more about Would Online Meetings Work Better for Your Business?[More…]
Remember when getting organic traffic was easier and there was no such thing as a penalty? Early on with AdWords I could buy traffic for a nickel a click. I miss those days. Look. Nothing converts like search. People search when they are ready to buy. Even for inexpensive impulse purchases they may come back Read more about Multiple Marketing Channels Increase Sales[More…]