Nothing is more important to the online visibility of a local small business than Google My Business (GMB). Over time, it has become an even more critical factor in search. In a Google My Business insights study, 84% of business searches were “discovery searches” where the person searched by type of business — not your Read more about Google My Business: Optimizing Your Listing with Ben Fisher[More…]
If you analyze Google’s 2020 earnings report, you will see they’ve consistently been beating annual projections. What is causing this revenue increase? How is Google consistently beating its forecast? To understand this, you must understand the details of Google’s business model. The most significant revenue driver for Google is still their ad platform. If Google Read more about Google Ads in 2021 – How Small Businesses Can Still Thrive[More…]
How many small businesses believe that Local SEO is simply getting listed in Google My Business? Many believe that their company will then be easily found on Google Maps. But the reality is that there is much more to Local SEO. Unless your business is in a very small town with little competition, there is Read more about Local SEO Ranking Factors and Citations with Darren Shaw of Whitespark[More…]
The #1 question our BizSugar Mastermind members ask is how to promote a local business. So to kick off our new BizSugar Live webinar series, we’ll start with a big picture overview of how to promote a local business. Small businesses are facing unique challenges not seen before. They need to be proactive and able Read more about BizSugar Live: How to Promote a Local Small Business[More…]
Do you have a small business that could use some advice on strategy? Are you struggling with implementation? And, do you know who to trust when it comes to hiring talent? BizSugar is happy to announce a solution to those challenges: our BizSugar Advisors Directory. Through it, our members offer their services. And small businesses Read more about Find Business Answers Using Our New BizSugar Advisors Directory[More…]
Are you staying in touch with your customers and potential customers on a regular basis? Do you nurture leads well to generate new clients and new business? When was the last time you told your buyers how much you appreciate them? Too many try to patch together a spreadsheet or a to-do list or Read more about Bigin by Zoho CRM Special Offer Extended to Dec 18, 2020: Don’t Miss Out![More…]
After looking at surveys given to small businesses, including the Small Business Challenges survey results recently shared by BizSugar, I saw an ongoing trend. ” quote=”Businesses ranked a lack of leads as one of their main issues.”] You know you can provide value with your products/services, but finding the people who need your business and Read more about Buyer Personas are Critical to Gaining Leads for Your Business[More…]
Martin Lindeskog spoke with Christopher Jan Benitez of christopherjanb.com in his latest EGO NetCast podcast featuring BizSugar members. Who is Christopher Jan Benitez? Christopher is a freelance writer who offers his services to small businesses. He also wrote a very popular post with writers titled Get Paid to Write Articles: 150+ Websites that Pay You to Read more about Member Spotlight: Christopher Jan Benitez of ChristopherJanB.com on EGO NetCast Podcast[More…]
When you run a business gauging the performance of the company across different metrics is key to determining what is working and what is not. A Key Performance Indicator or KPI is one tool you can use to see if you’re achieving key business objectives. While large companies use KPIs across the board to measure Read more about 10 Business KPIs Your Company Should be Tracking – And Why[More…]
There is a saying, “If you aim for nothing, you’ll hit it every time.” And if you aim for something without setting clear goals, you will have a much harder time hitting them. The merits of setting goals have been substantiated by leaders in business, sports, manufacturing, construction and virtually all other fields. The key Read more about Do’s and Don’ts to Motivate Employees Through Goal Setting[More…]