Is your social media marketing working for you and your small business? I mean really working? I’m sure we can all agree that is possible to improve everything we do. And that includes how we’re marketing using social media. How well are you doing video specifically? Watch this video replay from our BizSugar Webinar to Read more about Social Media Marketing for Small Businesses with Monique Johnson[More…]
As the digital world expands, digital marketing grows with it. Between video content, social media applications, and the rest of the internet, the opportunities for digital marketing are endless. Google Ads is no exception. It used to be limited to the advertisements in the search results. These were solely ads with headlines and descriptions. Now, Google Ads includes Read more about Google Ads Campaign Types Explained by a PPC Expert[More…]
Google Ads can be one of the very fastest and best ways for a small business to generate sales. But you can waste a lot of money if you don’t know how to control your ad spend and targeting. Watch this video to find out how you can increase your profitability and return on investment Read more about Demystifying Google Ads: PPC Fundamentals for Small Businesses[More…]
Small businesses can and do appear in the press using H.A.R.O. And many of these businesses achieve that without hiring an agency. Do they know about tools and etiquette you don’t? Yes, they do. Familiarizing yourself with daily tools used by PR agents can empower you to do-it-yourself. Or let you know how to hold Read more about H.A.R.O. Tips: Demystifying the Daily Tools Used by PR Agents with Alex Yong[More…]
How much could your business benefit from expert advice? What if you could hear from 34 experts — and it won’t cost you a penny! We have the huge SmallBizAid.org live virtual event coming up for you on Wednesday, June 23, 2021. Thousands of business owners like you answered a survey asking what they really Read more about 34 Experts Speak at Alignable Sponsored SmallBizAid Live Virtual Event[More…]
How much of the time and money you spend on marketing fails to generated any return on investment? Estimates have varied from 26% in this Rakuten survey up to half. But it doesn’t have to be that way. Watch the video replay of our BizSugar Live Webinar event. Ivana Taylor, publisher of DIYMarketers.com, shared how Read more about How to Choose Your Marketing Strategy, Do LESS Marketing and Make More Money![More…]
How effective is your small business content marketing? Is it more than paying for itself? We invite you to find out how to create a winning content strategy. Watch the video replay here: Find Out Why Content Marketing Is Important We have seen in previous Webinars how important content marketing is for promoting and growing Read more about Content Marketing for Small Businesses with Shawn Hessinger[More…]
How much do you know about SEO, really? It changes so fast and is so important to small businesses. Here’s your opportunity to review SEO basics and get professional advice on strategy. Here is the Webinar video replay of Darren’s presentation. His answers to all our questions are at the end. You will not want Read more about SEO Basics for Online Small Businesses with Darren DeMatas of Orbit Local[More…]
Nothing is more important to the online visibility of a local small business than Google My Business (GMB). Over time, it has become an even more critical factor in search. In a Google My Business insights study, 84% of business searches were “discovery searches” where the person searched by type of business — not your Read more about Google My Business: Optimizing Your Listing with Ben Fisher[More…]
If you analyze Google’s 2020 earnings report, you will see they’ve consistently been beating annual projections. What is causing this revenue increase? How is Google consistently beating its forecast? To understand this, you must understand the details of Google’s business model. The most significant revenue driver for Google is still their ad platform. If Google Read more about Google Ads in 2021 – How Small Businesses Can Still Thrive[More…]