In today’s marketplace, social media has evolved into a new playground for people of all ages. Social media is useful for small businesses because it allows you to engage with consumers, start conversations, and share your brand with the rest of the world.
It offers free access to a large audience of prospective clients for any product. And, it’s fantastic for growing your brand and consumer base! If you run a small business, you may be wondering if social media marketing is worth your time and effort. The answer is a definite yes.
Too many businesses miss out on a huge chance to get their brand out there and build their consumer base by completely ignoring social media marketing. Here are some small business social media marketing trends to look out for in 2023.
Boosting Brand Through Social Listening
Businesses are moving more towards engaging with customers through social media. In 2023, you will need to follow the conversation so you can join in and actively participate in what your audience is discussing.
The social media marketing landscape is always evolving so you will need to get ahead of the curve and constantly engage. You can monitor how and when your brand is mentioned through social listening, especially if a consumer has a concern or query.
A prompt and friendly response can help to enhance your brand’s reputation more than any advertising could.
You can also be proactive by anticipating emerging subject trends and observing how people respond to them. This goes beyond only being reactive but controlling the conversation.
Short-form Videos are Here to Stay
The rise of TikTok has changed the entire landscape of social media marketing. That platform has over 3 billion active users. Other platforms such as Instagram and YouTube have also jumped on the bandwagon. They have added the ability for users to create short-form videos.
Thanks to their easy-to-use features literally anyone can begin by snipping videos or filming brand-new pieces to publish within minutes.
Social Commerce Taking Center Stage
As the usage of social media and social messaging platforms grows, so does the use of social commerce. In social commerce, users explore and make purchases on social media platforms.
Businesses are now starting to use social media to market their eCommerce items on Instagram and Facebook, and even inserting purchase links in their Twitter tweets.
More Personalized Messaging
With social media, businesses no longer need to send out bulk messages to anyone and everyone. They are opting to offer more tailored content to social network users as the quantity of data on their audiences from social media platforms grows.
Personalization, in other words, guarantees that you show the appropriate adverts to the right individuals at the most appropriate moments.
In recent years, an increasing number of businesses have turned to influencers to help them push their brands and goods. Influencers give credibility and access to audiences in addition to improving your content strategy.
In 2023, micro-influencers with a social media following of 1,000 to 100,000 followers will be prominent types of influencers among small businesses. Micro-influencers are appealing because they are more linked to their admirers. Their followers often engage with their postings and trust their suggestions.
Furthermore, they charge lower fees for their services. Where some influencers charge four figures, most micro-influencers cost less than $100 for each post.
Chatbots can let small business advertisers reach a far wider global audience 24 hours a day, seven days a week. They are an excellent tool for immersing your audience in the brand’s customer experience. Chatbots are getting increasingly clever. They can multitask and answer customer inquiries while your social media staff focuses on more complex duties such as designing outreach strategies and messaging.
Today, chatbots can be used to:
- Arrange appointments
- Showcase particular products and services
- Answer queries
- Suggest how-to videos
Integrating Email Marketing with Social Media Marketing
The distinctions between various digital marketing channels are blurring. Today’s marketplace is all about multichannel engagement. As such, you will need to strive for a completely immersive brand experience. Use social media outreach to complement your email marketing strategy. Social media platforms are excellent for increasing brand exposure and consumer interest. Email marketing is primarily concerned with conversions.
A cross-channel campaign can help you cover all bases from customer acquisition to customer retention. And you can use a social CRM to manage it all.
Not sure where to get started? Check out our One Page Marketing Plan Challenge.