Advertising for your small business can help boost sales by letting prospective and current customers know about your offering which may be a new product, special offers, and upgrades.
It can also help to create or develop a distinct brand for your business and remind current customers about it.
Creating interest in a product being sold is the basic idea behind advertising. After generating interest, the objective is to persuade consumers to buy the product even if they hadn’t previously considered doing so.
Advertisements work by influencing consumers’ thoughts and feelings about a product or service by employing psychology. Advertising can work for your company in a number of ways, depending on the objectives of your campaign.
These may include:
- Increasing brand recognition
- Attracting potential customers
- Increasing sales of both existing and new products
- Showcasing a brand-new offering
- Setting your product apart from those of your competition
Best Advertising Options in 2023
We all know the power of advertisements. In fact, traditional advertising through print, radio, and TV has been around for a very long time.
However traditional media is limited to outbound marketing, in which businesses communicate with customers directly without no immediate feedback.
Using new media, businesses can engage with customers in real-time and help expedite their buying decision-making.
To keep your customers interested and differentiate your business from the competition, you must research new options and technologies while staying up to date on current trends.
Below are some advertising options that you should consider in 2023 and beyond:
Interactive Video Ads
The evolution of video advertisements has shaped the way advertisement works. No longer are video ads static as customers can immediately act on a Call to Action (CTA).
Interactive videos may feature elements including:
- Interactive buttons
- Clickable hotspots
- Sophisticated gamification
- Text that gradually appears
Shoppable video ads are another type of interactive video that shows up while a user is watching a video about a product.
You can also offer incentives and rewards to entice customers to make purchases.
More and more, people are using their cell phones to make purchasing decisions. In fact, an estimated 3.5 billion smartphones are in use worldwide with two-thirds of users using their mobile phones to make purchases.
Taking the cue, businesses are pivoting their advertising efforts towards prioritizing mobile versions of their web pages. By doing so, they can reach out to potential customers and encourage online shopping.
Advertising cannot be impactful if it is static and monotonous. A great way to raise brand awareness, encourage engagement and install your business’s app is through playable advertisements.
They are different from traditional advertisements in that they combine interactivity and gamification to engage users in real time and help to generate qualified leads.
Playable ads are especially good at attracting high-quality users because they let users play for a short period of time before deciding whether or not to download the app.
Rich Media Banner Advertising
Website banner ads are one of the most common types of online advertising ads and have come a long way. The poorly designed, non-responsive website banner ad that pops up and disrupts a viewer’s mobile experience is no longer viable.
Rich media banner ads, as opposed to traditional banner ads, are animated banners that create an interactive experience.
These ads can expand, float, pause, rotate, and even move with scrolling. They can also incorporate flash games, polling, videos, and more.
Social Media Advertising
Social media platforms like Facebook, LinkedIn, Instagram, Twitter and others can be used for social advertising.
Paid advertisements on social media have some advantages. One is the enormous audience reach that advertising offers.
They also come with great analytics to help segment your audience and offer powerful insights into how your advertising efforts are doing.
In addition, social media platforms provide the option to sponsor or boost posts to increase your reach.
Search Engine Optimization (SEO)
If potential customers can find your website, it can be a powerful marketing tool. The best way to accomplish this is through Search Engine Optimization (SEO).
With SEO, you can make changes to your website that will help it rank well in search engines like Google for queries relating to your products or services.
SEO entails including keywords associated with your goods or services on your website. So when people use those keywords in search engines like Google, results including your pertinent pages show up.
Businesses need to be attentive and make sure that their advertising strategies are in line with the most recent developments in technology.
They should understand that advertising trends are evolving. And know that the places, methods and times where they advertise will all change over time.
Though traditional media advertising remains relevant it is also important to review the outcomes of your traditional campaign. And then benefit from comparing those to your new media analytics.
Together, the two can provide a more complete picture of your customer’s specific interests. Use them to know exactly which demographic you should be focusing on.
Ultimately, you will need a few original marketing concepts if you want your business to be seen in 2023 and beyond.
You will also need to back them up with some original ideas. It is important to differentiate your brand from the competition.
Not sure where to get started? Check out our Free Business Advertising Challenge.