Your small business is running smoothly after completing its end-of-quarter tasks, which included everything from reviewing data to managing inventories.
Perhaps you’ve already created a website and launched your social media outreach. But what happens next when it comes to your marketing?
How do you reach out to new customers, respond to inquiries, or continue your engagements with clients throughout the year?
Here’s some advice from BizSugar Mastermind Community.
Good Customer Service is Important
Creating and selling a good product or service is only half the battle for any successful business. It is equally crucial to provide your consumers with excellent customer service.
Customer service is essential since it encourages customer loyalty which, in turn, helps the business to recover customer acquisition costs, encourages word-of-mouth marketing, and sets you apart from the competition.
David Leonhardt advises:
“People do business with people they trust. All other marketing is worthless if you blow your reputation. Providing superior customer service is the most basic and most important way to build credibility.
It leads to golden reviews online and fends off bad reviews. Social proof, such as testimonials or the BBB logo on your website, also give instant credibility.
Media mentions are great, too. Everybody says that you can’t trust the news; but they all do, anyway.”
Ahmad Raza adds:
“While you are at it, remember word of mouth is not a “marketing strategy.” It is something that happens organically if you burn your midnight oil into building something truly magnificent.”
You can’t give your customers what they want if you don’t know who they are. Personalization allows you to obtain data-driven insights into their preferences and purpose in order to provide them with customized experiences.
“People matter. While it is true that there are techniques and SEO methodologies that are successful in getting you the results that you may want (and I am not saying do not use them)… at the end of the day, people crave connection with other people, and that is what really counts.
Trust isn’t built between people or via automation but between people and via relationships. Ensure that you have an adequate amount of the human component worked into the foundation of anything that you do, and even marketing has a better statistical chance at success”, says Deborah Anderson.
Focus on Multichannel Outreach
The way sales are done has changed dramatically in this digitally integrated world. Because of the Internet, multi-channel outreach is an option where you can reach out to customers across many channels, including your website, email, phone, and social media.
This not only increases your customer touch points but helps you build customer loyalty starting from them discovering your business to becoming your loyal customers.
Sue-Ann Bubacz stresses:
“No matter how digital or meta you are, bring your community home as a priority in 2023. This means directing people to your website by enticing all channel traffic back to your own space for closer nurturing, direct contact, interaction, and, eventually, conversion.
The hot ticket, still, is to take an omnichannel approach (no matter the channel, old or new) and use customized mixed mediums, social digital tactics, and technology in tandem.
Think selectively and strive to excel on your core platforms. But be sure to invite people back to your world to engage with you further.”
Email Marketing Will Never Go Away
Despite being around for more than 30 years, email marketing is still a powerful marketing tool. Users have more control over the information they put out when it is distributed using email marketing. With it, you may interact with a focused audience by using content that is extremely tailored.
Tahjia Chapman says:
“Email marketing still offers the highest ROI for businesses in any industry. Perform tests to make sure you’re focused on the right buyers:
- Conduct QA tests on your current ESP.
- Attention-grabbing subject lines.
- Personalized offers with segmented lists.
- Abandoned cart automation with limited trials.
- Personal outreach from a dedicated staff for immediate support.
Buyers are bombarded by 100s of marketing promotions every day. Stand out with high-quality copy in their inboxes.”
While Erik Emanuelli offers this checklist:
- Start with a strong email list. This is your foundation for marketing success.
- Make sure your website is optimized for search engines and looks great on mobile devices too.
- Use social media to create a powerful presence online and connect with potential customers.
- Keep your messaging clear, concise, and on-brand across all communications channels.
- Split-test your marketing campaigns to determine what works best for your business (and what doesn’t).
Localization Wields Enormous Power
Content localization ensures that your company will be able to reach more people where they live and work. Localization enhances a positive user experience for customers and helps them trust your brand.
According to Ben Amdii:
“With AI around, your odds at achieving topical authority has never been better! Beef up author pages… Add credentials! Localized content!
Get scrappy and start finding information via pdfs, gov websites, laws, etc.. get creative.
If you’re in the food industry start citing regulations and add your context around it. Same for construction. Simplistic User Interface = good UX! Recognition rather than recalling. Keep it simple.”
Harness the Power of SEO
Search Engine Optimization (SEO) is a strategy that no business with an online presence should be without. People are more inclined to visit a site that comes first in their search results, while sites that appear second, third, or any other page receive much less traffic.
Small businesses don’t have to give up on ranking on the first page of search engine results. They can beat the competition and improve their rating with the appropriate plan.
Let us now look at the advantages of SEO for small enterprises.
“Finding my niche in dentistry has made an enormous difference. The dentists all talk about their SEO and marketing results with each other.
They have magazines, podcasts, and online articles that I write for and it’s easy on dental forums and Facebook groups to get noticed once someone vouches for you.
Dental SEO has been a really rewarding business for me” ~ Justin Morgan, Dental Marketing Guy
More Expert Marketing Advice in the BizSugar Mastermind
These are examples of the type of marketing advice our members share with each other every day. We invite you to join our Mastermind Community.
You can ask questions specific to your business. Or answer them to become known for your expertise. Our Webinar and event replay videos are a gold mine you can use to grow!
Also, our big annual event runs February 6-10, 2023. There will be a live keynote and thirteen on-demand video sessions. You can register here now for SmallBizFluence.
And on February 22, 2023, Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc. will do a presentation and a live chat.
Get full details and register for Andy’s Webinar here. His topic is Content Strategy and SEO for B2B Lead Generation. And then join us in the Mastermind for a text chat with Andy as our special guest.