How do you convince visitors to your site to take the plunge and convert to becoming a customer? A good landing page is one of the most effective ways of converting visitors into leads. Let’s say you have a special offer of a free ebook. Through it, you highlight your expertise and demonstrate how to Read more about What Are The Elements of a Good Landing Page?[More…]
You’ve heard marketers talk about lead magnets. They sound valuable — like something you should be using. It took me a long time to figure out how to answer the question: how do you set up a lead magnet? Don’t get me wrong — it’s not tremendously hard. Rather, it’s just that no one ever Read more about How To Set Up a Lead Magnet to Collect Leads on Your Website[More…]
A lead magnet is an irresistible offer you give for free in exchange for the prospect giving you their contact information. If you want to generate more leads for your B2B business, use lead magnets. Typical lead magnets are ebooks, whitepapers, videos, infographics and similar pieces of content. Lead magnets may also be tools such as Read more about What is the Best Lead Magnet?[More…]
Think globally. With new technological advancements and new modes of communication available at an affordable cost, global trade is no longer limited to big multinational corporations. With an Internet connection or mobile device, small business owners can do business with anyone anywhere, and those capabilities are only likely to increase. Logistics makes exporting and global Read more about That’s a Grammatical Error! Communicating With an International Audience[More…]
It’s no secret, going mobile is the wave of the future – and you and your small business should ride it. However, taking your business mobile requires some thought and strategy first. For instance, did you know that mobile sites should have a maximum width of 970 pixels? After all, you don’t want your site Read more about Ride The Mobile Wave Into The Future[More…]
Press releases can be boring and many claim they are a dinosaur from the past. Have you ever asked yourself, “How Do I Create Press Materials That Aren’t Boring?” And if the traditional press release is dead, what are some alternatives that are available? Well for starters, did you know that you can create a Read more about Alternatives To A Boring Press Release[More…]
While recently reading an article online it occurred to me that many resources tend to make assumptions and alienate themselves from new entrepreneurs by being too advanced in their speech, writings, etc. One mistake that I see many guilty of is assuming that your readers are already “in the know.” As hard as it may Read more about Tech Definitions for Newbies[More…]
When someone says, “Customer Loyalty Program” to you, what’s the first thing that comes to mind? (Cue the crickets . . .) Many customer loyalty programs become an expenditure that can cut into profit margins without really creating increased loyalty. But there are successful customer loyalty programs that DO increase customer loyalty and WON’T hurt Read more about Tips for Offering Customer Loyalty Programs[More…]
On March 10-12, 2010, BizSugar took part in its first ever trade show as team members representing our small business social media and bookmarking community attended InfusuionCon, a conference for users of e-mail marketing software InfusionSoft.
(How can you take your small business global? In my interview with international marketer Cindy King we discuss the tools, approaches and core concepts that can make your cross-cultural marketing strategy a success.) Hi Cindy. First, thanks so much for agreeing to the interview. Could you tell us a bit more about yourself and what you do?