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How Do You Create a Quiz for Your Website, to Increase Engagement?

How Do You Create a Quiz for Your Website, to Increase Engagement?

Before you sell to a new customer, you have to engage with them in some way. Not sure how to accomplish that? How about including a quiz on your website? “A lot of customers need to interact with businesses a few times before they’re comfortable moving forward into that more formalized buying arena. So a Read more about How Do You Create a Quiz for Your Website, to Increase Engagement?[More…]


What is Lead Scoring and How Can You Use It in Your Business?

Not all leads are worth pursuing. Even if you’ve worked hard to generate tons of leads for your small business, it doesn’t necessarily mean you’re guaranteed to make tons of sales. What is Lead Scoring? Lead scoring is a concept that helps you focus on the leads that are most relevant and likely to buy. Read more about What is Lead Scoring and How Can You Use It in Your Business?[More…]


How To Set Up a Lead Magnet to Collect Leads on Your Website

You’ve heard marketers talk about lead magnets.  They sound valuable — like something you should be using. It took me a long time to figure out how to answer the question: how do you set up a lead magnet?  Don’t get me wrong — it’s not tremendously hard.  Rather, it’s just that no one ever Read more about How To Set Up a Lead Magnet to Collect Leads on Your Website[More…]


Communicating

That’s a Grammatical Error! Communicating With an International Audience

Think globally. With new technological advancements and new modes of communication available at an affordable cost, global trade is no longer limited to big multinational corporations. With an Internet connection or mobile device, small business owners can do business with anyone anywhere, and those capabilities are only likely to increase. Logistics makes exporting and global Read more about That’s a Grammatical Error! Communicating With an International Audience[More…]


Tips for Offering Customer Loyalty Programs

When someone says, “Customer Loyalty Program” to you, what’s the first thing that comes to mind? (Cue the crickets . . .) Many customer loyalty programs become an expenditure that can cut into profit margins without really creating increased loyalty. But there are successful customer loyalty programs that DO increase customer loyalty and WON’T hurt Read more about Tips for Offering Customer Loyalty Programs[More…]