How To Set Up a Lead Magnet to Collect Leads on Your Website

You’ve heard marketers talk about lead magnets.  They sound valuable — like something you should be using. It took me a long time to figure out how to answer the question: how do you set up a lead magnet?  Don’t get me wrong — it’s not tremendously hard.  Rather, it’s just that no one ever Read more about How To Set Up a Lead Magnet to Collect Leads on Your Website[More…]


Communicating

That’s a Grammatical Error! Communicating With an International Audience

Think globally. With new technological advancements and new modes of communication available at an affordable cost, global trade is no longer limited to big multinational corporations. With an Internet connection or mobile device, small business owners can do business with anyone anywhere, and those capabilities are only likely to increase. Logistics makes exporting and global Read more about That’s a Grammatical Error! Communicating With an International Audience[More…]


Tips for Offering Customer Loyalty Programs

When someone says, “Customer Loyalty Program” to you, what’s the first thing that comes to mind? (Cue the crickets . . .) Many customer loyalty programs become an expenditure that can cut into profit margins without really creating increased loyalty. But there are successful customer loyalty programs that DO increase customer loyalty and WON’T hurt Read more about Tips for Offering Customer Loyalty Programs[More…]


Take Your Small Business Global

(How can you take your small business global? In my interview with international marketer Cindy King we discuss the tools, approaches and core concepts that can make your cross-cultural marketing strategy a success.) Hi Cindy. First, thanks so much for agreeing to the interview. Could you tell us a bit more about yourself and what you do?