What percentage of your visitors become customers? For most sites, it is a woefully low number. So if your content strategy isn’t converting, why are we publishing it? Is if contributing to our incomes? And if it is, how? We need to clearly understand this in order to develop a winning content strategy. And the Read more about Andy Crestodina LIVE Webinar: Content Strategy and SEO for B2B Lead Generation[More…]
Tracking and understanding current search engine results page (SERP) trends helps inform your content writing strategy. Find out how to research actual-time search results from any location to discover the most suitable form of content to add value to your audience. Today, optimizing content demands an intelligent approach and skill at reading the SERPs. Jeannie Read more about How SERP Analysis Can Inform Your Content Optimization[More…]
Is SEO still a mystery to you? Do you feel you have a good handle on it? We are all always learning and SEO is constantly changing. Find out what Matt Mansfield, in-house SEO for Small Business Trends, shared with our members. Matt answered questions and shared tips. And our members did, too. But we Read more about Unlocking the Secrets of SEO (with Matt Mansfield)[More…]
Is your website working for you? If it’s not attracting visitors who turn into customers – then – NO. It’s not working. Could you get to 2 million unique visitors a month? In today’s TipTalk, we have Shawn Hessinger, Executive Editor of Small Business Trends to share tips and answer questions on all things website; Read more about How to Create a Website with More than 2 Million Unique Visitors a Month[More…]
Do you cringe or laugh whenever a business makes a social media mistake? Have YOU ever committed a social media faux pas that offended a customer or hurt your reputation? Well, join us as we chat about the Top Social Media Faux Pas small businesses and brands make. So whether you’re a business owner who Read more about Top Social Media Faux Pas on TipTalk[More…]
Does your small business have a website to drive growth? If not, you’re missing out on a valuable opportunity to reach new customers and grow your business. But even if you do have a website, it may not be living up to its full potential. Your website is your most important online real estate. Your Read more about Optimize Your Website to Drive Growth for Your Small Business[More…]
Have you noticed that a lot of companies and small businesses have been running “challenges”? Running challenges is a great way to help prospects gain and build their skills quickly, see results and ultimately become loyal and engaged customers. In this article, you’ll learn about challenges, what they are, how they work and why you Read more about 11 Ways Challenges Can Help Your Small Business[More…]
Where do your customers discover they have the problem you solve? How do they go about researching it? When, whether, and how do they decide to buy? We all know that the buyer’s journey is long, complex, and multi-channel, yet most of our marketing reflects only the few, easily-researchable tactics (search keywords, ad placements, etc). Read more about What You Don’t Know About Your Audience is Hurting Your Marketing with Rand Fishkin[More…]
Do your prospects trust your business? Selling a product or service online means establishing a trusted relationship. And trust leads to making the sale without ever meeting in person. In this fast-moving presentation, online business coach Pamela Wilson shares 7 secrets to building trust and closing sales which are highly effective AND easy to implement. Read more about 7 Secrets to Making More Online Sales[More…]
The current free version of Google Analytics (Universal Analytics) is being replaced by Google Analytics 4 (GA4). Do you know how the Google GA4 Analytics announcement affects small businesses and blogs? HIGHLIGHTS “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over Read more about Google Analytics, as You Know It, Is Dead! Are You Ready for GA4?[More…]