Video is the best-performing content type. If you sell a service, speaking to your audience on camera is incredibly powerful. But how do you create awesome videos that actually get views and clicks? I’m teaching you my 9-step video creation process that turned video marketing into a well-paid business for me. Watch the video replay: Read more about How To Create Awesome Videos for YouTube and Social Media[More…]
Nothing converts like search traffic. And the best way to get more of it is to create linkable content that attracts backlinks organically! Backlinks have been at the core of Google’s algorithm from day 1. And they are still the most powerful ranking signal. So no digital marketing strategy can ignore that. This webinar goes Read more about How to Create Linkable Content to Attract Backlinks with Ann Smarty[More…]
Are you ready to go live on video? Most of us aren’t. But if you want to overcome that — at least enough to be a guest — you’ll benefit from knowing these live video basics. And, if you want to host your own live streaming video, you definitely need to know how to record Read more about Live Video: Basics When Facing the Camera… and Audience[More…]
Our latest BizSugar Mastermind Challenge for March is a “Go Live! Challenge“. The entire month of March we will be covering ways to use video to go live online. We’ve asked Cindy Gersch to share what she knows about Going Live on Facebook: How and Why. Who is Cindy Gersch? We are pleased to have Read more about Using Facebook Live to Attract New Clients with Cindy Gersch[More…]
Can small business success come primarily from free advertising? And will it work for both a local business and ecommerce? That answer is yes for LMT Guy Siverson, founder and owner of Graceful Touch Licensed massage therapy and Graceful Touch Products. Guy runs Graceful Touch in Rapid City, South Dakota with his wife, Irene, who Read more about Guy Siverson Graceful Touch: Business Success Using Free Advertising[More…]
What percentage of your visitors become customers? For most sites, it is a woefully low number. So if your content strategy isn’t converting, why are we publishing it? Is if contributing to our incomes? And if it is, how? We need to clearly understand this in order to develop a winning content strategy. And the Read more about Andy Crestodina Webinar: Content Strategy and SEO for B2B Lead Generation[More…]
Tracking and understanding current search engine results page (SERP) trends helps inform your content writing strategy. Find out how to research actual-time search results from any location to discover the most suitable form of content to add value to your audience. Today, optimizing content demands an intelligent approach and skill at reading the SERPs. Jeannie Read more about How SERP Analysis Can Inform Your Content Optimization[More…]
Is SEO still a mystery to you? Do you feel you have a good handle on it? We are all always learning and SEO is constantly changing. Find out what Matt Mansfield, in-house SEO for Small Business Trends, shared with our members. Matt answered questions and shared tips. And our members did, too. But we Read more about Unlocking the Secrets of SEO (with Matt Mansfield)[More…]
Is your website working for you? If it’s not attracting visitors who turn into customers – then – NO. It’s not working. Could you get to 2 million unique visitors a month? In today’s TipTalk, we have Shawn Hessinger, Executive Editor of Small Business Trends to share tips and answer questions on all things website; Read more about How to Create a Website with More than 2 Million Unique Visitors a Month[More…]
Do you cringe or laugh whenever a business makes a social media mistake? Have YOU ever committed a social media faux pas that offended a customer or hurt your reputation? Well, join us as we chat about the Top Social Media Faux Pas small businesses and brands make. So whether you’re a business owner who Read more about Top Social Media Faux Pas on TipTalk[More…]