BizSugar Blog » Content Marketing for Small Businesses with Shawn Hessinger

Content Marketing for Small Businesses with Shawn Hessinger

Content Marketing for Small Businesses with Shawn Hessinger

How effective is your small business content marketing? Is it more than paying for itself? We invite you to find out how to create a winning content strategy.

Watch the video replay here:

Find Out Why Content Marketing Is Important

We have seen in previous Webinars how important content marketing is for promoting and growing a small business. What if you knew a journalist who has run newspapers, managed large teams of writers, and is an entrepreneur operating online websites?

We do. And his name is Shawn Hessinger. Shawn is the Executive Editor of Small Business Trends. And, he will share what he has learned in his decades of experience.

Shawn focuses on creating content that attracts traffic and can be monetized as a source of revenue. Content marketing can increase your income. This is true whether you are in publishing or running any other type of small business.

Find out what else you can be doing to increase your visibility and sales in the video above.

What Content Marketing for Small Businesses Will Cover

This will be a comprehensive overview of content marketing for small businesses including:

  • How to do keyword research
  • How to look for what people are asking on the Web and answer them in your content
  • And how to learn to create a winning content strategy

We hope you will join us on Wednesday, May 26, 21 from 1:00-2:00 p.m. Eastern. If you can’t be there live, you can still register now to be emailed a copy of the presentation and a link to the video replay.

Additional Upcoming BizSugar Live Webinars

  • 6/9/21 How to Choose a Marketing Strategy with Ivana Taylor of DIYMarketersRegister Now
  • 6/23/21  H.A.R.O. Tips/Dealing with Publicists for Brands with Alex Yong – Register Now
  • 7/14/21 Demystifying Google Ads: PPC Fundamentals for Small Businesses with Lior Krolewicz – Register Now
  • 7/28/21 Social Media Marketing for Small Businesses with Monique Johnson – Register Now

We hope to see you at all our BizSugar Live Events. We will email the video replays and presentations to all registrants.

Previous BizSugar Live Webinars

Did you know you can watch our previous BizSugar Live Webinars? Check out the video replays and presentations:

30 thoughts on “Content Marketing for Small Businesses with Shawn Hessinger

  • Hi, my name is Teddy and I am new here. I would be needing help from you guys. My Late Dad was a munchkin breeder, he started breeding Munchkin kittens 🐱 when I was 15 years old and he named the small cattery after me, “Teddy Munchkin Home”.

    He has been breeding for 13 years before he passed away and before he died he asked me to continue running the cattery.

    So I contacted some of the registered Munchkin breeders for advice. They told me I need to build a website to advertise the Liter I have available so I did that.

    I built munchkin kitten for sale, munchkin kittens, munchkin cat breeder, munchkin cat breeders near me, munchkin cats for sale near me, munchkin cat for sale near me.

    Review my site and advise me on what to do please 🙏 I need more advice from you on what to do. Thanks.

    • Hi Scott,

      You’re off to a good start. Now that you have a website you can send people to it when you mention your kittens. But one challenge is that the logical place to mention them (Facebook) prohibits the advertising of animals.

      What that means is you cannot offer them for sale there or mention anything about selling or rehoming or any similar wording. That said, people do find a way around these prohibitions because there is no rule against talking about them — just making it obvious you’re selling them. (People can figure that out.)

      If you want to be visible in search engines, that is a whole other challenge. Watch our recent Webinar video replays on how that works and what you can do to try to rank your website.

      I see that you only have one page and you’re linking those phrases to that one page. I suspect that is not going to work as well as actually having separate pages, but I’m not an SEO expert. So start by going to our Webinars page and learn more about SEO.

      And see where you can share that you are breeding Munchkin kittens. You may be able to find places local to you that permit you to put up fliers or run advertisements.

  • Hi Gail, I believe my strategy is very thorough and well thought through!

    Even though it took a long time to develop my plan, and even though my plan will take a long time to act out, I firmly believe that I will attract my audience in the long run!


    • Hi Gabriel,

      That sounds great. Yes, it does take a long time to implement everything possible. But it can really make a difference in your results. We never get “done”, though.

      I encourage you to register for Shawn’s Webinar. The presentation he’s working on has great depth and detail. I’m sure you would pick up tips you haven’t seen before, such as:

      • Choosing high value keywords to focus on
      • How to research your competition
      • Using tools like SurferSEO
      • Strategies for driving traffic to evergreen content
      • The importance of interlinking top content using your primary keywords

      Those are just topics I picked out from what he plans to cover. There is much more depth planned. You can register here.

      And do please invite your friends. There is a Q&A at the end so attendees can ask anything they want to know.

    • Hi Vikas,

      If you really want to make progress, register for this Webinar. I’ve seen the presentation he’s working on and it has great depth for all content creators.

  • It is true that “content is king”. You’re right without a valuable content marketing strategy no business could ever succeed. Behind every great brand, there is a good content marketing strategy that really connects brands with their target audience.

    Content marketing also helps your business build and improve search engine optimization. However, if you want to improve SEO, you need to create optimized content.

    I would like to share our optimized content strategy with your readers in Top Reasons Why Your SEO Strategy is Failing.

  • This is a Great platform for Small Businesses to Reachout, Grow and Scale up Sales…

  • Very informative post! I think content marketing doesn’t have to be online all of the time. If you can somehow acquire addresses from your local customers you can market to them by mail. Or you can direct them to your website where they can fill in their information to get coupons or offers that are irresistible — if they give you their contact info.

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