What percentage of your visitors become customers? For most sites, it is a woefully low number. So if your content strategy isn’t converting, why are we publishing it? Is if contributing to our incomes? And if it is, how? We need to clearly understand this in order to develop a winning content strategy. And the Read more about Andy Crestodina Webinar: Content Strategy and SEO for B2B Lead Generation[More…]
In today’s marketplace, social media has evolved into a new playground for people of all ages. Social media is useful for small businesses because it allows you to engage with consumers, start conversations, and share your brand with the rest of the world. It offers free access to a large audience of prospective clients for Read more about Social Media Marketing Secrets to Transform Your Business[More…]
Marketing is an indispensable component of your business. Through marketing, you get to make your customers aware of your products or services, engage them and help inform them with their buying decision-making. Marketing however is not a clear-cut science. It involves trends and gauges of customer sentiments and business actions. According to the Marketing Insider Read more about Top Small Business Marketing Trends for 2023[More…]
Tracking and understanding current search engine results page (SERP) trends helps inform your content writing strategy. Find out how to research actual-time search results from any location to discover the most suitable form of content to add value to your audience. Today, optimizing content demands an intelligent approach and skill at reading the SERPs. Jeannie Read more about How SERP Analysis Can Inform Your Content Optimization[More…]
Is SEO still a mystery to you? Do you feel you have a good handle on it? We are all always learning and SEO is constantly changing. Find out what Matt Mansfield, in-house SEO for Small Business Trends, shared with our members. Matt answered questions and shared tips. And our members did, too. But we Read more about Unlocking the Secrets of SEO (with Matt Mansfield)[More…]
Is your website working for you? If it’s not attracting visitors who turn into customers – then – NO. It’s not working. Could you get to 2 million unique visitors a month? In today’s TipTalk, we have Shawn Hessinger, Executive Editor of Small Business Trends to share tips and answer questions on all things website; Read more about How to Create a Website with More than 2 Million Unique Visitors a Month[More…]
Do you cringe or laugh whenever a business makes a social media mistake? Have YOU ever committed a social media faux pas that offended a customer or hurt your reputation? Well, join us as we chat about the Top Social Media Faux Pas small businesses and brands make. So whether you’re a business owner who Read more about Top Social Media Faux Pas on TipTalk[More…]
We have been told, time and time again, that the money is in the list. But what good is a list if you can’t land your emails in inboxes? Your list is only as good as the subscribers that are in it and only as effective as your ability to reach your subscribers’ inboxes – Read more about 48 Experts Share Their Secrets to Land Your Emails in Inboxes[More…]
Does your small business have a website to drive growth? If not, you’re missing out on a valuable opportunity to reach new customers and grow your business. But even if you do have a website, it may not be living up to its full potential. Your website is your most important online real estate. Your Read more about Optimize Your Website to Drive Growth for Your Small Business[More…]
Have you noticed that a lot of companies and small businesses have been running “challenges”? Running challenges is a great way to help prospects gain and build their skills quickly, see results and ultimately become loyal and engaged customers. In this article, you’ll learn about challenges, what they are, how they work and why you Read more about 11 Ways Challenges Can Help Your Small Business[More…]