BizSugar Blog » Customer Care: Think Conversation Not Campaign

Customer Care: Think Conversation Not Campaign

Customer Care: Think Conversation Not Campaign VIDEO REPLAYYour audiences and communities aren’t starved for content – they’re starved for connection. People, not technology, are most critical in meeting customers’ needs. Think teams not tech.

Take customer care from a cost center to the center of your brand’s universe and watch the magic happen! Watch the video replay:

Customer Care Must Be About the Customer

Customer Care is the only marketing initiative that both acquires and retains customers. It is neither simply a sales or a service, but goes beyond that.

Sales and service are about the purchase – the company. Neither of those put the focus where it should be: on the customer.

How do you know what your customers want? That is where data and social media come in. As Brooke wrote,

Find out how to delight your customers by watching the video replay.

Who is Brooke Sellas?

Brooke Sellas is the Founder and CEO of B Squared Media and a Digital Marketing Consultant. Brooke specializes in Social Media Management and Social Media Listening.

She takes that listening and builds community and superior customer care for her clients’ customers. You can find Brooke across social networks.

Also look for Brooke’s new book Conversations That Connect to come out in the spring or summer of 2022.

What Does B Squared Media Provide?

B Squared Media focuses on driving measurable business growth. They can show you how to get your business proven results by applying data analysis.

Their agency loves to partner with their clients. The B Squared Media Team works to put important metrics & insights to use.

They provide actionable insights by gathering data around your industry, brand, and competitors. This ensures you make better data-driven decisions.

Upcoming BizSugar Live Events and Past Video Replays

All webinars (past and upcoming) are linked in one place. Simply click on the BizSugar Live Webinars tab at the top of this blog.

Attendees may register for future events in advance to receive reminders. See the video replays on each event’s page. Don’t miss out on what our exceptional guests have shared!

9 thoughts on “Customer Care: Think Conversation Not Campaign

  • In today’s competitive marketplace, businesses must provide excellent customer care if they want to succeed. After all, customers are the lifeblood of any company. Good customer care means sales go up, while bad customer care can quickly lead to a decline in sales. Yet despite the importance of customer care, some businesses still don’t seem to get it. They view customer care as simply a way to sell more products or services, rather than as an opportunity to build relationships and earn loyalty. But if businesses want to thrive, they need to understand that customer care is about the customer, not about the business. It’s about providing the best possible experience for the customer, whether that means solving a problem or simply offering a friendly ear. Only by putting the customer first can businesses hope to achieve long-term success.

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