BizSugar Blog » Google Analytics, as You Know It, Is Dead! Are You Ready for GA4?

Google Analytics, as You Know It, Is Dead! Are You Ready for GA4?

Google Analytics Is Dead Are You Ready for GA4

The current free version of Google Analytics (Universal Analytics) is being replaced by Google Analytics 4 (GA4). Do you know how the Google GA4 Analytics announcement affects small businesses and blogs?


“Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.”

Your data will still be in Universal Analytics until Dec 31, 2023. And then, if you have not exported it somewhere (with something like Supermetrics), it will no longer exist.

You can also selectively copy/paste data you want to preserve. In GA4, data defaults to only saving two months of data.

You can change the default to 14 months. If you fail to change the default that data will be lost.
Free GA4 only retains data for 14 months.

If you want to save data longer than 14 months, you have to upgrade to paid BigQuery.

These Free Digital Marketing Resources were provided by Anil during his presentation.

GA4 is not the same tool as Universal Analytics. It has a different data model, reporting and implementation process. So you cannot just sit and wait to flip the switch.

You have to be ready with the new implementation and learn the new tools. So don’t miss this opportunity to learn from Anil Batra, who is on top of the changes that are happening in Google Analytics.

Watch the replay below to find out what is changing and what you need to do. Whether you’re a DIY type or need someone to do it for you, this Webinar is for you!

Who is Anil Batra?

Anil Batra is a Digital Data and Analytics Strategy Advisor at Optizent. He has 17 years of experience as a digital marketing and analytics executive.

Anil has lead digital and analytics teams for various agencies managing Fortune 500 clients. And he has trained people from diverse backgrounds to convert them into high performing Digital Marketers and Analysts.

In addition, he has developed Optizent Academy. It helps marketers learn how to leverage data to create a better customer experience and drive higher ROI.

He has created and taught programs for the University of British Columbia (Canada), the University of Washington (USA), the Bellevue College (USA) and the Digital Analytics Association.

Anil holds engineering degrees from India and an MBA from the University of Washington, USA.

What is Optizent?

Optizent offers Digital Analytics Training and Marketing Consulting Services. Besides Google Analytics 4, they work with:

  • Adobe Analytics, Adobe Audience Manager, Adobe Launch and Dynamic Tag Management (DTM)
  • Google Data Studio, Google Optimize and Google Tag Manager
  • Marketo
  • PowerBI
  • MySQL and SQL Server
  • Tableau

Their courses have been taken by over 40k people from 158 countries. They are suitable for businesses from small startups to Fortune 50 organizations.

Some of the clients they’ve worked with include Microsoft, Nordstrom, Starbucks, T-Mobile and Walmart.

All registrants will receive the link to the video replay via email.

Upcoming BizSugar Live Webinars and Video Replays of Past Events

Visit our Webinars tab at the top of this blog for upcoming live webinars. There you will also find links to our past event video replays.

Attendees may register for future events in advance to receive reminders. See the video replays on each event’s page. Don’t miss out on what our exceptional guests have shared!

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