Completing the sales process requires four main steps. You need to: Attract a potential customer’s attention Present some kind of offer Answer any questions and overcome concerns Close the sale In some kinds of businesses, parts of that process, like the closing, may require a human touch. But other parts of the process, like gathering and Read more about How Do You Choose a Sales Automation Tool?[More…]
A good friend of mine — an expert in the field of CRM — is always telling me how CRM adoption is very low among small businesses. My response? Duh! Of course it is. Oh, I am not making fun of my friend. He’s exactly right. Adoption is pretty low. I agree with him. The problem Read more about What Exactly Can a CRM Do for a Small Business?[More…]
Not all prospects are going to complete a purchase after your first pitch. That doesn’t mean they aren’t interested. It could just mean that the timing was off, they didn’t have the budget at the time, or they just forgot. Or perhaps they need a bit more convincing. That’s why following up is so important. Read more about How Do You Automate Follow up on Sales Leads?[More…]
Remember when getting organic traffic was easier and there was no such thing as a penalty? Early on with AdWords I could buy traffic for a nickel a click. I miss those days. Look. Nothing converts like search. People search when they are ready to buy. Even for inexpensive impulse purchases they may come back Read more about Multiple Marketing Channels Increase Sales[More…]