Live chat is a lot like immediate interactive email. A person is there “chatting” with an online shopper or someone who arrived on your website. Live chat helps you support existing customers who need help — instantly. Even more exciting: live chat can increase sales. When shoppers and prospects can get their questions answered immediately, Read more about Can You Use Live Chat When You Don’t Have Staff?[More…]
How do you convince visitors to your site to take the plunge and convert to becoming a customer? A good landing page is one of the most effective ways of converting visitors into leads. Let’s say you have a special offer of a free ebook. Through it, you highlight your expertise and demonstrate how to Read more about What Are The Elements of a Good Landing Page?[More…]
You’ve heard marketers talk about lead magnets. They sound valuable — like something you should be using. It took me a long time to figure out how to answer the question: how do you set up a lead magnet? Don’t get me wrong — it’s not tremendously hard. Rather, it’s just that no one ever Read more about How To Set Up a Lead Magnet to Collect Leads on Your Website[More…]
A lead magnet is an irresistible offer you give for free in exchange for the prospect giving you their contact information. If you want to generate more leads for your B2B business, use lead magnets. Typical lead magnets are ebooks, whitepapers, videos, infographics and similar pieces of content. Lead magnets may also be tools such as Read more about What is the Best Lead Magnet?[More…]
A good friend of mine — an expert in the field of CRM — is always telling me how CRM adoption is very low among small businesses. My response? Duh! Of course it is. Oh, I am not making fun of my friend. He’s exactly right. Adoption is pretty low. I agree with him. The problem Read more about What Exactly Can a CRM Do for a Small Business?[More…]
Calling all sponsors! We are delighted to announce a call for sponsorships in the forthcoming contest: “How Online Networking Rocked My Business.” This will be a multi-faceted blogging and social media contest for small businesses and entrepreneurs, presented by BizSugar. The contest is designed to drive engagement and wide community involvement. It kicks off in Read more about “How Online Networking Rocked My Business” Contest: a Unique Sponsorship Opportunity[More…]
You may have noticed our tag cloud here at BizSugar. Or maybe not…. There’s nothing special about it. It’s just a page with a bunch of keyword tags. You could see a similar page on tens of thousands of websites online. But when was the last time you saw a tag cloud in the shape Read more about Check Out Our Logo Word Cloud[More…]
Please say hello to Niall Devitt, our new Community Manager here at BizSugar. Many of you know Niall from Bloggertone, where he has been co-founder and Community Manager. I recently acquired a majority interest in Bloggertone and became the new CEO there (backstory here) . So, it just seemed to make sense to ask Niall Read more about A Warm Welcome to Niall Devitt, BizSugar’s New Community Manager[More…]
Shawn Hessinger, our long-time Community Manager here at BizSugar, has gotten an offer he couldn’t refuse. He has taken a full-time job as an employee with another B2B site. As a result, he’s not able to continue in the part-time Community Manager role here at BizSugar. We’re going to miss Shawn! I’m very happy that Read more about Thank You Shawn – And Best of Luck![More…]
We and our partners at Bloggertone.com are planning another blogging contest in April. It will be called “Sugartone” (the name is a combination of BizSUGAR and BloggerTONE – get it?). And our contest partner, Bloggertone, is looking for sponsors. This is an excellent opportunity for any company that wants visibility among small business owners Read more about New Blogging Contest: Sponsors Wanted[More…]