BizSugar Blog » Annie Pilon
How Do You Create a Quiz for Your Website, to Increase Engagement?

How Do You Create a Quiz for Your Website, to Increase Engagement?

Before you sell to a new customer, you have to engage with them in some way. Not sure how to accomplish that? How about including a quiz on your website? “A lot of customers need to interact with businesses a few times before they’re comfortable moving forward into that more formalized buying arena. So a Read more about How Do You Create a Quiz for Your Website, to Increase Engagement?[More…]


Lead Automation Tips

How Do You Use Sales Automation to Track Leads

Tracking leads throughout the buying process helps you get an idea for what sales are close to closing and which others are worth pursuing. Monitoring every single lead within your company manually can be incredibly time consuming. But sales automation tools give you some helpful guidance and insights that allow you to prioritize tasks and Read more about How Do You Use Sales Automation to Track Leads[More…]


How Do You Automate Your Upselling Process?

How Do You Automate Your Upselling Process?

If you want to increase your average order volume, you should be upselling. Upselling is when you offer customers an additional product or service on top of one they’ve already purchased. Often, this comes with a discount or some other kind of incentive. Think: ‘For just $10 more we’ll include an extended warranty.’ Or, ‘Add Read more about How Do You Automate Your Upselling Process?[More…]


How Do You Choose a Sales Automation Tool

How Do You Choose a Sales Automation Tool?

Completing the sales process requires four main steps. You need to: Attract a potential customer’s attention Present some kind of offer Answer any questions and overcome concerns Close the sale In some kinds of businesses, parts of that process, like the closing, may require a human touch. But other parts of the process, like gathering and Read more about How Do You Choose a Sales Automation Tool?[More…]