Do you have dreams of being another Jeff Bezos, the brilliant and visionary founder of Amazon? Perhaps you see yourself driving big sales and marketing initiatives. You can’t wait to dig in! But before you can start or finish that initiative, the phone rings or an email arrives. Your dreams of business growth go up Read more about You Want to be Jeff Bezos, but Life Gets in the Way of Business Goals[More…]
Our Ask Me Anything (AMA) guests are chosen based on the needs of our Mastermind membership. You spoke and we listened. Both AMAs for March focus on how small businesses can generate more sales. First up, we have Stephen Hakimi. He has a unique way businesses can use LinkedIn Sales Navigator to identify their optimum Read more about How to Increase Sales Using Cold Email Lists: AMA with Stephen Hakami[More…]
In order to sell products, you first need to gather relevant leads. A CRM tool can be incredibly valuable in helping you gather information about potential customers so you can more effectively sell to them. A CRM tool on its own won’t magically bring you leads. You need to market your business in a way Read more about How Do You Use CRM to Generate Leads?[More…]
Social selling is a trending strategy in the business world. Essentially, it means using social media platforms in your sales process — not just for marketing. To do this effectively, you need a system for gathering data about customers and monitoring social activity. That’s where a CRM comes in. Many of today’s systems include a Read more about Can CRM Benefit Your Social Media Marketing[More…]
In order to make your sales process as efficient as possible, you need to focus on selling to those who are most likely to buy from you. A sales funnel is a strategy where you narrow down all of your leads into qualified groups so that you can focus your time and energy on your Read more about How Do You Build a Sales Funnel?[More…]
Email is one of the most powerful tools that you can use to communicate with customers. And CRM is one of the most powerful tools that you can use to learn about customers and grow relationships. For both of those concepts to reach their potential in your business, they need to work hand in hand. Read more about How Do You Use CRM to Manage Your Email Marketing[More…]
Your sales strategy won’t be very effective if you try to sell to everyone who crosses your path. Your time is much better spent trying to sell only to those who are likely to buy. “I think the reason people hate selling so much is because they try to sell anything to everybody,” says Ivana Read more about How Do You Qualify a Sales Lead?[More…]
Tracking leads throughout the buying process helps you get an idea for what sales are close to closing and which others are worth pursuing. Monitoring every single lead within your company manually can be incredibly time consuming. But sales automation tools give you some helpful guidance and insights that allow you to prioritize tasks and Read more about How Do You Use Sales Automation to Track Leads[More…]
If you want to increase your average order volume, you should be upselling. Upselling is when you offer customers an additional product or service on top of one they’ve already purchased. Often, this comes with a discount or some other kind of incentive. Think: ‘For just $10 more we’ll include an extended warranty.’ Or, ‘Add Read more about How Do You Automate Your Upselling Process?[More…]
Upselling is when you offer an additional product, service, or feature to a customer who has already decided to purchase from you. Upselling benefits your business because it can increase the size — and profitability — of each sale. What is Upselling — in Context? The idea behind upselling is that the customer has signalled intent to Read more about What is Upselling? And How Can it Benefit Your Business?[More…]