BizSugar Blog » Check Out Our Logo Word Cloud

Check Out Our Logo Word Cloud

You may have noticed our tag cloud here at BizSugar.  Or maybe not….  There’s nothing special about it.  It’s just a page with a bunch of keyword tags.  You could see a similar page on tens of thousands of websites online.

But when was the last time you saw a tag cloud in the shape of your logo?  I frankly had never thought about it, until a reader in the U.K. sent me logos for BizSugar and another of our sites, Small Business Trends, with the respective site’s word clouds.

Here’s the BizSugar logo turned into a word cloud:

(click for larger image)

Common words like “Comment” and “Vote” are in there.  But you also see several names of site users in there.

It’s not so much a keyword tag cloud, but a word cloud. It was created by David DeSouza, who runs a popular tax-refund site called TaxFix in the U.K. and another called Being Self Employed. He knows that many bloggers get a lot of email.  So he created the logo word clouds as a way to get the blogger’s attention so he could start building a relationship with them.  He picks often-used words from the blogger’s blog, and turns them into a word cloud — but with a twist. He uses a free online tool called Tagxedo to create the word cloud in the shape of the blogger’s logo.

I also wrote about it over at Small Business Trends, noting it was a creative way to get a blogger’s attention as you are doing blogger outreach.

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