BizSugar Blog » What You Don’t Know About Your Audience is Hurting Your Marketing with Rand Fishkin

What You Don’t Know About Your Audience is Hurting Your Marketing with Rand Fishkin

What You Don’t Know About Your Audience is Hurting Your Marketing with Rand Fishkin VIDEO REPLAY

Where do your customers discover they have the problem you solve? How do they go about researching it? When, whether, and how do they decide to buy?

We all know that the buyer’s journey is long, complex, and multi-channel, yet most of our marketing reflects only the few, easily-researchable tactics (search keywords, ad placements, etc).

In this presentation, Rand’s going to blow that process wide open with a path anyone can follow to understand pre-purchase behavior: the influence map.

Come for the tactical tips and practical tools, stay for the strategic approach that will give you a massive advantage over your narrowly-optimizing competitors.

Watch the replay now:

Who is Rand Fishkin?

Rand Fishkin may be best known from his time at Moz and his famous SEO Whiteboard Friday videos. He founded SEOmoz in 2003 and co-founded Inbound.org in 2011.

SEOmoz started as a blog, turned into a consulting company, and then became a software business. Rand was CEO from 2007 to 2014.

Along the way, SEOmoz became Moz. He is still a supporter of the company, a large shareholder and on their board of directors.

Rand remained a contributor until 2018 when he co-founded SparkToro (with Casey Henry). Don’t miss this opportunity to gain knowledge to up your marketing game.

What is SparkToro?

The SparkToro website explains how they benefit their users:

“Find Your Audience’s True Sources of Influence. SparkToro is an audience research tool that shows the websites your customers visit, social accounts they follow, hashtags they use, and more — so you can do marketing that works.”

Try it for free!

BizSugar Live Webinars: Video Replays and Upcoming Events

Click on the Webinars tab at the top of this blog for a listing of the upcoming live webinars. You can also find the video replays from past events by category there.

Registration links for upcoming webinars are available there, too. Receive reminders by registering for future events in advance.

The video replays are also found on the BizSugar YouTube channel. We have had some amazing presentations so definitely check them out!

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