BizSugar Blog » How to Optimize Google Ads for Maximum ROI: AMA with Lior Krolewicz

How to Optimize Google Ads for Maximum ROI: AMA with Lior Krolewicz

AMA Lior Krolewicz How to Optimize Google Ads for Maximum ROI

Are you running any pay-per-click (PPC) ads on Google or Bing? Should you be? If you are, the odds are good that you’re spending more than you should and not getting the ROI you deserve. If you’re not, should you be?

Find out how to figure that out by reading the comprehensive answers our AMA guest Lior Krolewicz offered. Read them in our BizSugar Mastermind Community Town Hall anytime.

.Members can go to this particular Town Hall Event here

Not a member? No problem. You can join for free. Join the BizSugar Mastermind Community by clicking the button below.

Join the BizSugar Mastermind Community

Once you’re a member, click the button below to go directly to this event in our Mastermind Community Forum.

Members go directly to the AMA event with Lior Krolewicz

Learn to Optimize PPC from Lior Krolewicz

Every business needs to seriously consider whether they should be running PPC ads or not. And before you start spending money to drive traffic, you better make sure you know how to get those ads (and your site) to convert. Otherwise, you’re just throwing your money away.

If you’ve let Google run your ads for you, it is every more likely that your ROI isn’t what it could be. Their goal is to increase your ad spend; Your goal should be to generate the most profit for the least ad spend possible.

No matter how well your ads were originally set up, it is always a good idea to watch them like an eagle and tweak them to increase conversions and lower costs.

PPC ads are not a “set it and forget it” advertising plan. Between the changes Google has made over time and the higher cost of PPC during key buying periods, take advantage of this opportunity to find out how to get the most for your money.

Who is Lior Krolewicz?

Lior Krolewicz is the founder and CEO of Yael Consulting. He has been specializing in paid ads since 2009. His clients range from SMBs to Fortune 500 companies.

Lior is a popular PPC expert on Quora where he has answered 198 questions to date. But the most important information I can share with you about Lior is to recommend you read his testimonials.

Some may remember that for 5.5 years I specialized in PPC. That was in the early days when it was much easier to be profitable. I am very cautious about who I recommend when it comes to spending someone else’s money.

Always start with the reviews. Then read what they’ve written on their own blog, other sites, and in Q&As. It is easy for me to tell who is the real deal and who isn’t when it comes to PPC.

In the PPC world, there is one easy way to know. The sharpest ads managers guarantee their results (as Lior does), betting on their own capabilities. And importantly, they focus on profitability, or as Lior’s site says:

“Increased conversion rates, better leads, higher profits”.

PPC Optimization Topics We Will Discuss

You are welcome to ask our guest any question you feel he can answer. Lior is a Google Ads (previously named Google AdWords) and Bing Ads specialist. Here are some topics we will be discussing:

  • How Google Ads is changing
  • Exact match is no longer exact!
  • Why you need to add negative keywords to avoid wasting money
  • How automated bidding affects your ad campaigns
  • How to build a sales funnel
  • Why you should beware of Google Ads Specialists
  • How to quickly evaluate an existing account
  • How to get the most out of Google Ads
  • Why you should be running Bing Ads

Read answers from Liam to 24+ questions in our BizSugar Mastermind Community Town Hall anytime.

.Members can go to this particular Town Hall Event here

Not a member? No problem. You can join for free. Join the BizSugar Mastermind Community by clicking the button below.

Join the BizSugar Mastermind Community

Once you’re a member, click the button below to go directly to this event in our Mastermind Community Forum.

Members go directly to the AMA event with Lior Krolewicz

6 thoughts on “How to Optimize Google Ads for Maximum ROI: AMA with Lior Krolewicz

    • Hi Basim,

      Our guest will be taking questions in the Town Hall inside our Mastermind Community. I sent you an invitation to join so that you can ask there. Note that personally, I do not ever use the suggested bids.

      They are set extremely high and most of the time you do NOT need to pay them to get clicks. At least that was true back when I used to manage PPC accounts. It is similar to a live auction where the auctioneer first tries to get the bid really high to psychologically encourage bidders to think it needs to go that high.

  • Hi Gail
    As I am unable to use laptop I cannot post the following question. This I am posting it here fort this AMA

    My question is;
    If we go for PPC ad will that only fetch a temporary benefit?
    The ad time period completes we’ll be back to square one?
    Of course if we make some benefits in the time frame it’s ok otherwise again we have to run another ad, instead of that if we try to get organic traffic will that be good? Or PPC? What’s your suggestion?

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