How Do You Choose a Sales Automation Tool

How Do You Choose a Sales Automation Tool?

Completing the sales process requires four main steps. You need to: Attract a potential customer’s attention Present some kind of offer Answer any questions and overcome concerns Close the sale In some kinds of businesses, parts of that process, like the closing, may require a human touch. But other parts of the process, like gathering and Read more about How Do You Choose a Sales Automation Tool?[More…]


How To Set Up a Lead Magnet to Collect Leads on Your Website

You’ve heard marketers talk about lead magnets.  They sound valuable — like something you should be using. It took me a long time to figure out how to answer the question: how do you set up a lead magnet?  Don’t get me wrong — it’s not tremendously hard.  Rather, it’s just that no one ever Read more about How To Set Up a Lead Magnet to Collect Leads on Your Website[More…]


Would Online Meetings Work Better for Your Business?

Onboarding new employees or clients can be challenging. Even if you take the time to train them one-on-one, they may forget by the time they need to remember what you taught. What could be better than recording your online training meetings? Every person learns in their own way and has different questions. By recording each Read more about Would Online Meetings Work Better for Your Business?[More…]


How To Make Sure Sponsored Content Gets Clicked

If you’re trying to get visitors to click your sponsored content, try using an image with a celebrity or with eye catching colors. Also avoid clip art or cluttered images. And use eye catching titles or titles containing lists. These and other insights are part of an infographic shared by BizSugar member John Paul Aguiar in Read more about How To Make Sure Sponsored Content Gets Clicked[More…]