Getting the right social media channels for your business blog is as important as having the right goods and services to sell. It’s important because a big part of your existing and new client base will be online and reading your content on their mobile devices through social media.
Here’s what you should consider when choosing the best channels to promote your blogs, goods and services.
To begin with, it’s important to choose the channels your visitors and prospective customers are most likely to frequent.
Learn Where to Find Your Audience
“The number one thing is you need to know where your audience is,” says Gail Gardner, a small business marketing strategist and founder of GrowMap.com. “Business blogs should think LinkedIn. If it’s a Mom blog think Facebook, Pinterest or Instagram. Twitter is great if you’re looking to reach out to journalists and other influential writers.”
Building an audience is about finding the right groups. There are Facebook Groups and LinkedIn Groups to join where you’ll find others who match up with your target demographic.
For example, If you are interested in focusing your efforts on small business solutions, LinkedIn is the preferred option above Twitter.
One useful approach on LinkedIn is putting a summary up on your blog article supplying the link to it.
Also write blogs on your website first. LinkedIn has a blogging feature, but you’ll get more exposure by using this site as a link springboard.
You should also claim your preferred username and use the same one regardless of the social network you choose. This is important because you’ll use the preferred username to link to your website and blog.
Choose Channels Based on Demographics
Another important tip is to think about demographics when creating social media content — and to decide which channels best reach your preferred groups.
“One of the tricks I use is knowing what platforms relate to my business and blog,” Toronto SEO consultant Allan Pollett says. “If I’m trying to target women, I might use Facebook whereas if I’m trying to target men I might use a YouTube video blog.”
Think of Twitter as a Good Engagement Tool
Twitter can be a useful way of engaging an audience no matter who you are attempting to reach. The platform is good for reaching audiences you might not normally connect with.
Use hashtags as a means of engaging a new audience. Using these hashtags can also help you engage with a huge audience on this social media platform.
Pollett also suggests newbie businesses get started on Twitter. This is the easiest channel to start with for several reasons including the fact it’s one of the simplest platforms to build a following on.
For example, if your blog and website are on WordPress, all you need to do is use the WordPress Share This function. Small businesses don’t really need to have a huge background in social media to use Twitter efficiently.
One last point: Don’t try to adopt too many social media channels at once. Maintaining social media accounts is a time consuming task especially for a small team. And trying to use too many social channels at once will also make it harder to gauge how effectively a particular platform is working for your brand.
Next Steps:
1. Identify your target customer. Be as specific as possible including their gender, age, interests and problems your product or service solves for them.
2. Research various social media channels. Determine which might best reach your ideal customer. Many social channels have very specific demographics in terms of the age, range of interests and even gender to which they they cater.
3. Begin with one or two channels. Experiment with the kinds of content that bring the best results and avoid the temptation to jump into a huge number of channels all at once.
Image: Depositphotos.com
Hi Rob,
Thanks for sharing these valuable tips for finding the best social media channels for our business.
Some of them are really new to me and will surely try it out.
Your concluding point speaks volumes!
Too many things and too many places will surely confuses us and will get lost in the way.
Thanks for the right alert.
Keep sharing.
May you have a profitable and blessed weekend.
Best.
~ Philip
Facebook is the best social media platform. You can use it locally and internationally.
Which Social Media is best for Education?
Hi Ravi,
The only mainstream social network mentioned in 10 Social Media Sites For Education is Twitter. That post is a few years old, but educators may find it interesting.
An even older post 25 Awesome Social Media Tools for Education mentions just about all the major social media channels.
Hello Rob!
Thanks for sharing according to you LinkedIn is good for product showcasing but what if the country prefers another social media site?
Hello Fuad,
We are primarily focused on the U.S. although we do have many members around the world. You always want to focus on the platforms your target audience uses.
Now in the current age the marketing is going to digital. So everybody should use social media platforms to advertise their products and services. Some of the best platforms are Facebook, LinkedIn and Instagram. They are the most important.
Quora is the best social media platform nowadays.
Awesome content, lots of power tools out there need to find out which works best for you.
Really good ideas and tips for choosing excellent social media platform for business
Thanks for useful Article
Much thanks for composing such an intriguing article on this point. This has truly made me think and I plan to peruse more.
Thanks for sharing. It’s very useful to grow our blog.
Hello. It was really helpful. I think YouTube and Facebook are the best platforms for any kind of business. Anyway thanks a lot.
With the popularity of Instagram increasing and youth preferring Instagram these days, also Facebook being one of the most used platform, these two are the best Social Media platforms to promote the products and services for business.
It is really helpful article. Facebook and linkedin in my opinion are the best social media platforms for business.Thanks for wonderful article.
Hii there, such nice information you have shared with us. This will definitely give an idea to the peoples, how to promote small businesses on social media platforms. Thanks
Very well explained. Using social media platforms for marketing is one of the best ways of promoting any product.
Thanks. Really helpful article.
Hi it was an amazing blog learning about the audience and their interest is the most important thing.
Hey thanks for sharing
it was useful because I’m going to start my own website soon
and I started my account on medium and other social media platform also hope it will work out
Nice blog. I enjoyed reading your articles. This is truly a great read for me.
I have bookmarked it and I am looking forward to reading new articles. Keep up the good work!
Very great tips.Thanks for sharing
It is really helpful article. Facebook and linkedin in my opinion are the best social media platforms for business.Thanks for wonderful article.
Thank you for this nice tips.. I hope now instagram and facebook are the best social medias platforms for business growth.. If you dont have any idea about marketing your digitally. Learn the digital marketing courses from the best digital marketing institute
It is really helpful article. Facebook and linkedin in my opinion are the best social media platforms for business.Thanks for wonderful article.
Hi Sera,
Yes, LinkedIn and Facebook are most important for many businesses. You might consider adding Twitter because that is where all the journalists are who could potentially give you free PR or link to your business.
Really good ideas and tips for choosing excellent social media platform for business
Thanks for useful Article
good ideas and tips and this is very knowledgable content thanks for sharing.