BizSugar Blog » Does Your Small Business Need a Marketing Bot? AMA with Deven Patel Wed 8/14/19 2-4p ET

Does Your Small Business Need a Marketing Bot? AMA with Deven Patel Wed 8/14/19 2-4p ET

Does Your Business Need a Marketing Bot Deven Patel Alter

Could a marketing bot help your business automatically convert more website visitors to buyers? Let’s find out.

This Wednesday, August 14, 2019 from 2:00-4:00 p.m. ET, our guest will be Deven Patel, the founder of the AI-powered marketing bot Alter.

Members can go to this particular Town Hall Event here

Not a member? No problem. You can join for free. Join the BizSugar Mastermind Community by clicking the button below.

Join the BizSugar Mastermind Community

Once you’re a member, click the button below to go directly to this event in our Mastermind Community Forum.

Members go directly to the event

What do you want to know about using bots to increase conversions on your small business site? Come ask your questions and read all the excellent questions and answers given during this AMA to find out how.

Who is Deven Patel?

Deven Patel may sound familiar as he is the founder of the very popular all-in-one business analytics dashboard Cyfe.

He has been building sites and tools for the internet for over twenty years.

Why Use Bots?

The main reason is to increase interaction with your visitors. By using machine learning, a bot can show them the content they’re most likely to be interested in.

It can suggest products based on what they’ve done on your site so far.

According to Alter, most sites have a dismal conversion rate of only 3% — wasting 97% of their traffic (which they may be paying to get)!

Advantages of Marketing Bots

You don’t have to:

  • dedicate any support reps or lift a finger to reap the benefits (it’s fully automated).
  • program specific messages for specific visitors (we heard chatbot users complain about how time consuming that is).

You can use Alter alongside your live chat solution. Here are the types of use cases Alter excels at automatically:

  • show content recommendations to visitors based on their interests (using AI-powered algorithms).
  • ask visitors to subscribe to newsletters.
  • nudge visitors to the right pages of your website based on their browsing patterns (using AI-powered algorithms).
  • ask visitors to subscribe to your social media channels.
  • display custom messages to achieve other marketing goals (i.e. promote events, blog posts, call-to-actions, etc).

Using Bots to Generate Leads 24×7

Alter’s bot can be connected to your favorite email marketing solution to automatically add new leads to your mailing list for future email campaigns.

Anyone can afford to get started using bots because Alter has a “forever-free” plan that is totally free. And it is easy to install on any website. Just add the provided code.

In How to Create Audience-Engaging Content That Drives Results, our member Ann Smarty said about Alter:

I have found it improving my content engagement and boosting my email list growth. I suspect that users simply get too curious seeing the bot trying to help them and feel willing to opt in.

Come join us to discuss Alter and how to increase your engagement and conversion rates.

NEW: Using Town Hall This Time

This week we’re going to be doing something new. Instead of doing the questions and answers in this post, we’ll be doing this LIVE in the Town Hall feature of Zoho Connect.

So, instead of asking your questions for Deven Patel in the forum post, members can go to this particular Town Hall Event here.

Not a member? No problem. You can join for free. Join the BizSugar Mastermind Community by clicking the button below.

Join the BizSugar Mastermind Community

Once you’re a member, click the button below to go directly to this event in our Mastermind Community Forum.

Members go directly to the event

Come ask your questions and read all the excellent questions and answers given during this AMA to find out how to make your small business website engage and convert at a higher level.

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