BizSugar Blog » What are Some Ways to Save Time in Social Media?

What are Some Ways to Save Time in Social Media?

 

What are Some Ways to Save Time in Social Media?

You’ve heard it before. If you truly want to market your business, you should be participating in social media.

But let me tell you a secret that smart business owners know.

You need a “social media marketing system” for your business. Without a system, social media will become an endless pit of wasted time — and money. And before you know it, you’ll be second guessing whether those so-called social media gurus know anything.

How to Save Time in Social Media

Here are six steps to creating a social media system. Don’t wait. Put these six pieces in place in your operations, today:

1. Get It on a Calendar

By that I mean, make time for social media but schedule it into a regular routine so it doesn’t eat your entire afternoon.

Use a social media calendar to help plan your strategy, bring order to your activities, and limit the amount of time you need to invest. You can be as detailed or as broad as you like in your calendar. Whatever meets your style. But a schedule will make you conscious of time. And it will help you develop consistency.

Here’s a template for a social media calendar to help you organize your thinking and activities.

2. Use Autopublish

Autopublish means you can automatically schedule each of your new content posts to go out on social channels as soon as you publish them on your blog. This saves time because you don’t have to manually share each item on your social channels.

Zoho Sites offers this feature for those that use it. But it’s possible to use other autopublish tools with different kinds of blogs, such as the Jetpack plugin for WordPress.

3. Schedule Updates Repeatedly Using a Tool – But with Variety

Don’t just autopublish. You will get the best results from sharing the same piece of content multiple times. Why? Because updates appear in followers’ feeds for a very short period of time. You want to give your content sufficient chances to be seen.

This is where a social media management tool can be great. A scheduling tool brings consistency to your efforts, and it helps you expand visibility of your content.

Hootsuite and Buffer are two well known choices. But if you are a Zoho One user, the Zoho Social app is included and it is great. Zoho Social can even predict the time your post is most likely to get engagement and help you schedule. Zoho Social is the tool BizSugar uses.

So once a week you can schedule content to be distributed on various channels over upcoming days and times — providing variety for your audience, but ensuring the widest number of people see your content. By scheduling everything at once, you can easily see how much time you are allowing in between shares and you can vary the messages, yet achieve consistency in reach.

When you schedule repeat shares do it smart:

  • Alternate updates with sharing other content in between for variety. No one wants to see the last 10 tweets on your account pushing the same piece of content with nothing else in between.
  • Vary the message text. Don’t just repeat the exact same words, as identical updates could be flagged as spam.
  • Schedule content shares over a period of weeks or months. In other words, don’t risk irritating followers by pushing the same piece of content for the next few days. Think longer term. With a longer time horizon you have more ability to intersperse variety in between.

4. Use Curation Sites to Syndicate Your Content

Posting to your social media channels only shares your content with your followers. Content curation sites, on the other hand, syndicate your content and share it with a much larger audience including people who aren’t connected to you and people who don’t know about you but perhaps should.

There are a lot of content curation sites where you can share your content. Compile a short list of these — or install toolbar buttons for them — so you don’t have to think about where to put your content. When you have a routine, it takes just a few minutes to go down the list and share your content. Syndicating becomes second nature and easy.

Here is my list of favorite content curation sites:

Simply take a few minutes to post content that is relevant and appropriate to your brand.

5. Automate Reporting, Then Test and Experiment

Twitter, Facebook, LinkedIn and other social media platforms have their own analytics tools. But wouldn’t it save time to have all analytics in one place?

There are tools for that. One simple free tool (with premium upgrades available) is Cyfe. You can select all of your social media channels and track their performance inside a single simple dashboard.

Another tool that has analytics is Zoho Social Media Analytics.

Pick a tool to provide reporting. Your next challenge is to map out exactly what you want to measure. Here are some ideas:

  • Identify your best posts (which drive the most traffic and which are shared most often) and on what platforms they do best.
  • Crack the code on what types of social activities drive engagement with your followers. For instance, by measuring you will see which activities (shares, comments, liking, etc.) get the most engagement. Also track overall engagement levels on your social channels.
  • Analyze brand performance by tracking growth of social media followers and other signals.

By tracking and reporting in one consolidated place, you save valuable time that could be otherwise wasted. Without measuring and analyzing what works, you could end up creating content your audience doesn’t care about.

 6. Keep Doing What Works – Drop What Doesn’t

In this article, we’ve given you five specific strategies for saving time on your social media. While it might be tempting to get all excited and do them all at once — don’t!

Look for where you are experiencing the best results. Experiment and measure adjustments one at a time, so you can isolate what is actually moving the needle. Adjust what you do based on results; rinse and repeat. By taking a measured and methodical approach, you also save time by not engaging in fruitless activity.

One last point:  Delegate — but don’t abdicate!  Delegating your social media marketing to a team member or outsourcing to a consultant is effective IF you monitor reports and ask probing questions occasionally. Stay interested.

Next Steps to Save Time in Social Media

1. Set up your social media system early. Tie it back to your marketing strategy. This way, you drive purpose and structure for social media — instead of just a whirlwind of haphazard activities.

2. Devote 30 days to immersing yourself in the strategy. And implementing it in your business. Even if you ultimately delegate daily activities, it’s important as a leader to be involved in the beginning to give direction.

3. Track your results and drop your less effective tasks. Keep the rest and move on to the next strategy that you think will save you more time.

Photo via Shutterstock

8 thoughts on “What are Some Ways to Save Time in Social Media?

  • Hi Gail,

    What a timely post!

    Yes, many only just waste a lot of time on social media, especially the one on Facebook.

    The 6 ways you brought out in this post is really worth following. Yes, you said, let us put these six pieces in place in your operations to save our time profitably.

    Yes, as a blogger or an online entrepreneur it is a must to spend a lot of time on these platforms to propagate their products and resources. Of course, majority users of these platforms are using it as a hobby or a fun time to meet and kill time with their friends and relatives. But as a blogger, it is a must thing to spend time on these pages to make their resources known public.

    In such a situation this post is indeed a timely help to me to follow some of the steps I must or I need to follow urgently.

    Yes, As Gail said in this post and I repeat the words again: “Here are six steps to creating a social media system. Don’t wait. Put today” Yes don’t wait! Put it today and save your valuable time.

    I am so glad to make mention of this in one of my posts: How much time you spent/waste on facebook?

  • Hi Philip,

    I’m glad you enjoyed the tips in this post. Social media really can make a huge difference for bloggers who create their own process to get their content more visibility and create a strong brand for themselves.

  • Hi Gail,

    Just received this article today. Its such a brilliant and enlightening piece. Thanks so much for this.

    I’m just starting a new business and never been an active social media participant, so I’m just learning to be active on social media. I’m also starting a new blog for my business, which is another reason why I have this post so timely. For a non-social media regular like me, the whole idea of just become regular is quite a task. Your post is really helpful indeed.

    Many thanks once again, and please keep those helpful social media tips coming because I need them so bad right now.

    Kind regards.

  • And number 7. Don’t get sucked into the vortex of friends’ “look at my cat/ dinner/ make-up posts”.
    Some nifty takes I’ll be borrowing. Thanks.

    • Welcome to the BizSugar blog, Dani. Yes, you’re absolutely right. It is very easy to not realize how much time you’re spending looking at things you may find more interesting than work – or at least than the project you may be temporarily stuck on.

      Who wouldn’t rather talk about their passions (gardening, music, horses for me)? Fortunately, being a community manager is another of my passions. So I would love to invite you (and others reading this) to join our BizSugar Mastermind Community.

      The great thing about spending time there is not only is it totally free, you’ll be learning new skills and making connections that can lead to more clients and customers.

      You never know who in our community might need a good voice-over artist – especially one from Australia for that extra something that will stand out and get them noticed.

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