Using online video in your social media or on your favorite small business news site can be important for lots of reasons. Here at BizSugar, it’s just a question of adding a link directly to a video on YouTube or whatever other video site you may prefer and sharing your online video with the whole community.
So why is online video so special and particularly for small business? Here are some key reasons:
The Big Picture
Video is popular on the Web. It’s really that simple. In fact, to quote a few recent statistics, one study, the Magid Media Futures 2010 report on online video, found that half of all users currently online watch video clips at least once a week. And recent data from comScore indicates that, in May 2010 alone, the viewership for daily online video in the U.S. numbered about 183 million with an average of 100 videos viewed on YouTube (the most popular site by far) per viewer per month. Wow! In short, if you aren’t using video in your social media marketing efforts, you may be missing out on a huge potential audience.
Pass It On
Video is viral. No, not like the common cold. What we mean is that video is the kind of content people like to share…in e-mails, on their blogs and Websites and, you guessed it, in social media as well. In fact, social media, with its emphasis on sharing content, is clearly an ideal format for spreading popular videos. In fact, many online video sites already have a distinctive social community design to encourage this pattern. But what makes a video go viral? Well, basically it’s got to be the kind of thing people want to pass on to friends. According to Will Grant of buto.tv, a video clip should be funny, educational, informative or perhaps a bit controversial and easy to share over multiple social media platforms, forums or through e-mail. Here’s more.
Going Mobile
Online video is, in the words of the immortal Who, “Going Mobile”. In fact, tech blogger Justin Foster argues that, thanks to developments of mobile technology like the iPhone4, dramatically increasing the ease with which videos can be viewed on the fly, online video will soon become more mobile than ever. Since mobile marketing is also a rapidly growing trend, needless to say, online video is something for every social media marketer’s play book.
We hope this overview got you thinking. But the bottom line is this. The popularity of online video, like the popularity of social media, is definitely not a fad. Using more online video here at BizSugar and around the Web in your social media efforts can be the key to improving branding and awareness of small business online. Give it a try!
Shawn,
I mentioned the opportunities with videos for a client who is a certified coach. I liked the audio and visual media, so we will probably go with both audio files like Cinch cast and videos on YouTube, Viddler, Vimeo, etc.
Do you have tips on a handy dandy affordable video camera? I have head about Flip camera and Koda Z.. Have you read any informative reviews on blogs?
Sorry for the typos. Here is my comment again! 🙂
I have mentioned the opportunities with videos for a client who is a certified coach. He liked the audio and visual media, so we will probably go with both audio files like Cinch cast and videos on YouTube, Viddler, Vimeo, etc.
Do you have tips on a handy dandy affordable video camera? I have heard about Flip camera and Kodak Z.. Have you read any informative reviews on blogs?
We’ve seen conversion rates increase as high as %66 on the landing pages we build for our PPC clients.
Thats HUGE.
I’m a great believer in online video. That’s why I started a blog about making BETTER online videos. It has lots of info + examples + tips, etc. Seeing Your Story is about STORYTELLING, not about the technical stuff.
I actually have now ended up in advertising for a several years and my own partner keeps recommending to all of us that all of us will need to look at (blank) voice broadcasting to be some sort of means to help produce prospects. I actually really think this very hard to trust that this seriously actually works. Everytime When i experience 1 of these messages I personally simply hang up the phone right away yet he promises that it provides a extremely economical strategy to bring in sales opportunities. I i’m nevertheless undecided however I do know that our other techniques we have been implementing are simply becoming a great deal more (blank) expensive.
Online video has become an indispensable tool in enhancing social media presence. The dynamic and visually engaging nature of videos captivates audiences. The accessibility of online video platforms makes it easier for businesses and individuals to share their stories and products with a global audience. Incorporating online video into your social media strategy not only boosts engagement but also helps build authenticity