Using online video in your social media or on your favorite small business news site can be important for lots of reasons. Here at BizSugar, it’s just a question of adding a link directly to a video on YouTube or whatever other video site you may prefer and sharing your online video with the whole community.
So why is online video so special and particularly for small business? Here are some key reasons:
The Big Picture
Video is popular on the Web. It’s really that simple. In fact, to quote a few recent statistics, one study, the Magid Media Futures 2010 report on online video, found that half of all users currently online watch video clips at least once a week. And recent data from comScore indicates that, in May 2010 alone, the viewership for daily online video in the U.S. numbered about 183 million with an average of 100 videos viewed on YouTube (the most popular site by far) per viewer per month. Wow! In short, if you aren’t using video in your social media marketing efforts, you may be missing out on a huge potential audience.
Pass It On
Video is viral. No, not like the common cold. What we mean is that video is the kind of content people like to share…in e-mails, on their blogs and Websites and, you guessed it, in social media as well. In fact, social media, with its emphasis on sharing content, is clearly an ideal format for spreading popular videos. In fact, many online video sites already have a distinctive social community design to encourage this pattern. But what makes a video go viral? Well, basically it’s got to be the kind of thing people want to pass on to friends. According to Will Grant of buto.tv, a video clip should be funny, educational, informative or perhaps a bit controversial and easy to share over multiple social media platforms, forums or through e-mail. Here’s more.
Online video is, in the words of the immortal Who, “Going Mobile”. In fact, tech blogger Justin Foster argues that, thanks to developments of mobile technology like the iPhone4, dramatically increasing the ease with which videos can be viewed on the fly, online video will soon become more mobile than ever. Since mobile marketing is also a rapidly growing trend, needless to say, online video is something for every social media marketer’s play book.
We hope this overview got you thinking. But the bottom line is this. The popularity of online video, like the popularity of social media, is definitely not a fad. Using more online video here at BizSugar and around the Web in your social media efforts can be the key to improving branding and awareness of small business online. Give it a try!