Recent data suggests online video may have greater currency with search engines than print-only pages, even those containing still images.
Here are some reasons why:
- Video is cool. A recent study indicates a dramatic rise in the popularity of online video and obviously this means video on small business Websites and blogs linked to from BizSugar will have even greater visibility on the Internet.
- YouTube juice. Interactive marketing expert Nate Elliot reckons pages containing video content embedded from YouTube and other video sharing sites may get extra points with search engines that also count hits the video received in the YouTube video community
- Better odds. He also believes with fewer videos vying for space at the top of Google and other search lists, pages containing video have roughly a 50 percent better chance of winding up on the first page of a Google search than pages without.
What does all this stuff mean to BizSugar users and members of the online small business community? Well, links to a small business site from BizSugar are also counted by search engines so links to small business pages containing video become that much more powerful in their overall search ranking.
If you haven’t submitted links to small business online video at BizSugar.com, consider doing so today. The results on small business search throughout the Internet cannot be overstated.