We talk a lot here about social media and all the different ways small business owners can leverage it to attract an audience, stake their claim, and, ultimately, grow a better business. To further the conversation, we’ll be starting a new series here on the BizSugar blog where we reach out to small business owners (and even some big brands!) to hear about how they’re using social media and what advice they have for other businesses and brands just getting started.
Our first interview comes from Adam Wallace, the Director of Digital Marketing at the Roger Smith Hotel. The Roger Smith Hotel has been nicknamed “the social media hotel” (which we get Adam’s thoughts on!) due to its proficient use of platforms like Facebook and Twitter. We were lucky enough to grab a few minutes with Adam to hear about why the Roger Smith Hotel became involved in social media, what they’ve learned, and what advice they have for others.
Let’s hear from Adam. [More …]