Welcome! It’s the last Wednesday of the month which means it’s time to take a step back and interview another small business who we think is rocking social media in a pretty cool way. This week we’re excited to share a recent conversation we had with Robbie Vitrano, co-founder and Chief Brand Architect of Naked Pizza.

If you’re not familiar with Naked Pizza, it’s time that you are. Not only are they doing pizza better by encouraging people to make healthier eating decisions, but they’re using tools like Twitter, Facebook and the Naked Pizza Web site to extend that message and to get it in front of more eyes. [More …]

You’ve probably heard before that social media, including sites like our own BizSugar small business news and information community can be great places to market your content and, by extension, your product or service. So why would anyone, least of all a social media community moderator like myself EVER tell you to stop using social Read more about Social Media Tips: STOP Marketing![More…]

There are plenty of tools you can use to improve the performance of your small business blog, but creating a blog that can easily be shared on social media sites can be just as important for building brand and traffic these days. Here at BizSugar.com, we see our share of business blogs and know some Read more about Priming Your Business Blog For Social Media[More…]

With so many small businesses beginning to use social media today, how does your small business or brand stand out from the crowd. Small businesses owners, consultants and entrepreneurs joining BizSugar or using other social media platforms across the Web to share their message, know instinctively the power inherent in talking directly to their customers and Read more about Stand Out From The Crowd With Social Media[More…]

Small businesses may know that social media plays an important part in their marketing and branding efforts. Still, many remain confused despite the best efforts of gurus and social media strategists about how to go about using these tools most effectively. But using social media like BizSugar and other online platforms to build brand, market Read more about Social Media for Your Small Business is a Piece of Cake[More…]

Accenting your social media communications with the magic of online video whether here on BizSugar or on other social media platforms is a great way to enhance your business communications. Here at BizSugar.com, adding video is as easy as linking directly to the video you wish to share or to a blog post containing your video Read more about Improving Social Media With the Magic of Online Video[More…]

Ready for another social media and small business interview? Last month we interviewed Adam Wallace, the Director of Digital Marketing at the Roger Smith Hotel, to understand how one independent hotel was using social media to build its brand and get customers in the door. Today, we’re talking to a slightly larger brand as we Read more about Interview: How PETCO Uses Social Media[More…]

We’ve blogged before about the benefits of social media for your small business here at BizSugar.com or using other social media sites. But as Anita Campbell, founder of Small Business Trends observes, using social media simply as a tool to market to potential new customers is missing a huge part of what social media can Read more about 10 Ways To Feed Your Customers With Social Media[More…]

You might have already guessed that here at BizSugar.com we’re HUGE fans of social media for small business. But while plenty of people are talking these days about how useful social media can be for your small business, it’s been our experience that many entrepreneurs have only scratched the surface of what social media can Read more about 10 Bright Ideas: Using Social Media for Your Small Business[More…]

We talk a lot here about social media and all the different ways small business owners can leverage it to attract an audience, stake their claim, and, ultimately, grow a better business.  To further the conversation, we’ll be starting a new series here on the BizSugar blog where we reach out to small business owners (and even some big brands!) to hear about how they’re using social media and what advice they have for other businesses and brands just getting started.

Our first interview comes from Adam Wallace, the Director of Digital Marketing at the Roger Smith Hotel. The Roger Smith Hotel has been nicknamed “the social media hotel” (which we get Adam’s thoughts on!) due to its proficient use of platforms like Facebook and Twitter. We were lucky enough to grab a few minutes with Adam to hear about why the Roger Smith Hotel became involved in social media, what they’ve learned, and what advice they have for others.

Let’s hear from Adam. [More …]