Author: Michael Guta

Michael Guta is a Staff Writer for BizSugar and at Small Business Trends. He focuses on technology and business systems. Michael has a B.S. in Information Communication Technology, with an emphasis in Technology Management. He has used his degree to consult in the implementation of information and communications technology in developing regions. This included finding viable technologies where there is limited or no network and power infrastructures in place. He writes on tech related subjects for publications, global companies and non-governmental organizations (NGOs).

Latest Marketing Advice from the BizSugar Mastermind Community

Published on January 25, 2023 by Michael Guta

Your small business is running smoothly after completing its end-of-quarter tasks, which included everything from reviewing data to managing inventories. Perhaps you’ve already created a website and launched your social media outreach. But what happens next when it comes to your marketing? How do you reach out to new customers, respond to inquiries, or continue Read more about Latest Marketing Advice from the BizSugar Mastermind Community[More…]

10 Business KPIs Your Company Should be Tracking – And Why

Published on July 10, 2020 by Michael Guta

When you run a business gauging the performance of the company across different metrics is key to determining what is working and what is not. A Key Performance Indicator or KPI is one tool you can use to see if you’re achieving key business objectives. While large companies use KPIs across the board to measure Read more about 10 Business KPIs Your Company Should be Tracking – And Why[More…]

Do’s and Don’ts to Motivate Employees Through Goal Setting

Published on June 17, 2020 by Michael Guta

There is a saying, “If you aim for nothing, you’ll hit it every time.” And if you aim for something without setting clear goals, you will have a much harder time hitting them. The merits of setting goals have been substantiated by leaders in business, sports, manufacturing, construction and virtually all other fields. The key Read more about Do’s and Don’ts to Motivate Employees Through Goal Setting[More…]

10 Examples of Goals to Set in a Small Business

Published on February 4, 2020May 14, 2020 by Michael Guta

Simply put, setting goals will help your business focus attention on achieving outcomes you desire. Of course, it is easier said than done, but if you start setting goals like the business goals examples below, you are on a path to achieving them. This doesn’t necessarily mean you will be successful all the time, but Read more about 10 Examples of Goals to Set in a Small Business[More…]