As the digital world expands, digital marketing grows with it. Between video content, social media applications, and the rest of the internet, the opportunities for digital marketing are endless. Google Ads is no exception. It used to be limited to the advertisements in the search results. These were solely ads with headlines and descriptions. Now, Google Ads includes Read more about Google Ads Campaign Types Explained by a PPC Expert[More…]

If you analyze Google’s 2020 earnings report, you will see they’ve consistently been beating annual projections. What is causing this revenue increase? How is Google consistently beating its forecast? To understand this, you must understand the details of Google’s business model. The most significant revenue driver for Google is still their ad platform. If Google Read more about Google Ads in 2021 – How Small Businesses Can Still Thrive[More…]