In order to sell products, you first need to gather relevant leads. A CRM tool can be incredibly valuable in helping you gather information about potential customers so you can more effectively sell to them. A CRM tool on its own won’t magically bring you leads. You need to market your business in a way Read more about How Do You Use CRM to Generate Leads?[More…]
Social selling is a trending strategy in the business world. Essentially, it means using social media platforms in your sales process — not just for marketing. To do this effectively, you need a system for gathering data about customers and monitoring social activity. That’s where a CRM comes in. Many of today’s systems include a Read more about Can CRM Benefit Your Social Media Marketing[More…]
In order to make your sales process as efficient as possible, you need to focus on selling to those who are most likely to buy from you. A sales funnel is a strategy where you narrow down all of your leads into qualified groups so that you can focus your time and energy on your Read more about How Do You Build a Sales Funnel?[More…]
Your sales strategy won’t be very effective if you try to sell to everyone who crosses your path. Your time is much better spent trying to sell only to those who are likely to buy. “I think the reason people hate selling so much is because they try to sell anything to everybody,” says Ivana Read more about How Do You Qualify a Sales Lead?[More…]
Before you sell to a new customer, you have to engage with them in some way. Not sure how to accomplish that? How about including a quiz on your website? “A lot of customers need to interact with businesses a few times before they’re comfortable moving forward into that more formalized buying arena. So a Read more about How Do You Create a Quiz for Your Website, to Increase Engagement?[More…]
Tracking leads throughout the buying process helps you get an idea for what sales are close to closing and which others are worth pursuing. Monitoring every single lead within your company manually can be incredibly time consuming. But sales automation tools give you some helpful guidance and insights that allow you to prioritize tasks and Read more about How Do You Use Sales Automation to Track Leads[More…]
If you want to increase your average order volume, you should be upselling. Upselling is when you offer customers an additional product or service on top of one they’ve already purchased. Often, this comes with a discount or some other kind of incentive. Think: ‘For just $10 more we’ll include an extended warranty.’ Or, ‘Add Read more about How Do You Automate Your Upselling Process?[More…]
Completing the sales process requires four main steps. You need to: Attract a potential customer’s attention Present some kind of offer Answer any questions and overcome concerns Close the sale In some kinds of businesses, parts of that process, like the closing, may require a human touch. But other parts of the process, like gathering and Read more about How Do You Choose a Sales Automation Tool?[More…]
Not all leads are worth pursuing. Even if you’ve worked hard to generate tons of leads for your small business, it doesn’t necessarily mean you’re guaranteed to make tons of sales. What is Lead Scoring? Lead scoring is a concept that helps you focus on the leads that are most relevant and likely to buy. Read more about What is Lead Scoring and How Can You Use It in Your Business?[More…]
Not all prospects are going to complete a purchase after your first pitch. That doesn’t mean they aren’t interested. It could just mean that the timing was off, they didn’t have the budget at the time, or they just forgot. Or perhaps they need a bit more convincing. That’s why following up is so important. Read more about How Do You Automate Follow up on Sales Leads?[More…]