Alastair Kay @WatchGreenBiz Helps Businesses Grow Greener

Long-time BizSugar member Alastair Kay has had a varied career, with years experience in Internet marketing beginning as Commercial Manager for Franchise Direct, a leading international franchising portal, later moving on to a role as a consultant specializing in SEO and content marketing.

Now he’s stepped up his game with a project aimed at helping others (including small businesses) save the planet by making better eco-friendly decisions about the products and services they buy.

“There are thousands of companies out there with eco-friendly or energy efficient products that are just better ways of solving everyday problems,” Kay explains.

Ensuring that readers find the information, products, and services needed to make their businesses, not to mention their homes and families, more eco-friendly, is the mission of Kay’s new project, GreenBusinessWatch.org.

The online resource features a directory of green businesses and products and a blog with the latest news on green products and environmental issues.

Kay’s site not only provides information for businesses seeking more eco-friendly options but also a way for consumers to learn more about the companies that provide these products and services, some of them small businesses.

“From large-scale clean technology investments to small cottage industries, ‘green’ products and services are springing up and establishing markets in response to growing customer demand,” Kay explains. “The belief behind GreenBusinessWatch.org is that for things to change, consumers must be presented with ‘green’ options that are as good or better than existing products and that make sense on value.”

Kay’s site also demonstrates the power of the infopreneur in an era when collecting and curating information useful to customers is a service in and of itself, even when a business provides no concrete products of its own.

“I don’t have a degree in engineering so I’ll not be building any major wind power generators,” Kay says. “I’m also not likely to develop any eco-friendly product lines to change the way we do things.”

But Kay and his resource site do bring one thing to the table that may be just as important.

“What I have got is 14 years experience of building and promoting Web content, so that’s what we decided to do,” Kay adds. “Other companies are creating the products and services that will change how we do things. At Green Business Watch, we tell their stories. Help where we can to get their message out to their market.”

When it comes to getting that information out to small businesses in particular, one channel that he finds particularly useful is BizSugar.com.

“As a small business owner and as a creator and curator of content, I find lots of value in BizSugar,” Kay says.

“BizSugar is special for two reasons,” he explains. “The first is its niche. The focus on small business content fits my interests as a reader and is a valuable market for the right kind of content. The second is the lack of spam. Bizsugar has always maintained standards that some other content sharing sites fail to. That allows quality content to have a chance and that’s all anyone can ask for.”

And what makes BizSugar stand apart from all the other social media tools in this field?

“Too often, Internet platforms descend into the lowest common denominator,” Kay explains. “Filled with low quality, junk content. Bizsugar’s niche, its moderators and its sense of community help keep it a step above that kind of thing and that creates value for readers and content creators alike.”

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