A business blog can be a great tool for targeting a niche market on the Web and social media sites like BizSugar.com can be a great way to leverage that content.
As BizSugar CEO Anita Campbell told Donna Maria Coles Johnson of the Indie Business Blog in a podcast Monday:
…whether you have a decent Web presence now or one that you want to improve, I think there’s always room for improvement. Even those with the best presence online can always do better, and blogging is one of the ways to do that.
Of course, Campbell added, with so many blogs, competition for attention has grown:
…There are a lot more blogs today and I think it’s a little harder to get attention to a blog today than it was in the past say a few years ago when there weren’t as many blogs. But blogs are still critically important tools for small businesses.
So, what makes blogs so effective for marketing or networking?
It’s a way to speak to your customers one on one in a conversational way or one to many in a conversational way.
And that’s where BizSugar and similar social media sites come in. Campbell explains:
So, BizSugar is a place where anyone who has a blog or puts out articles or, you know, any content of interest to other business owners or independent people or self-employed people can go to BizSugar and you can share your blog posts for other people to see, for the world to see.
Here at BizSugar.com, we’re proud to be part of a thriving community where conversation is driving online small business like never before. Why not become a part of the interaction and get your blog known in our expanding network of small business owners and entrepreneurs? Join BizSugar today.
But first, check out the rest of the podcast with Anita below:
Anita Campbell on Indie Business.