Improving Social Media With the Magic of Online Video

Accenting your social media communications with the magic of online video whether here on BizSugar or on other social media platforms is a great way to enhance your business communications.

Here at BizSugar.com, adding video is as easy as linking directly to the video you wish to share or to a blog post containing your video when creating your link. You may also want to include the word “video” in the title section and keyword section when adding your links to draw added attention to the video you are sharing in the BizSugar community.

There are many reasons to start adding video links on BizSugar and other social media channels and this week several BizSugar members discussed the positive impacts and tips for improving your use of video for your online marketing efforts.

Going where the audience is

BizSugar contributor Chris Hamilton admits he first started creating videos because they were faster than putting together blog posts. Then he discovered the numbers involved in terms of the growth of audience for online video. Check out Chris’s video below for more on the increasing audience draw of video on the Web. Is this an audience you should be reaching?

Using online video for PR and marketing

BizSugar member Diane Seltzer offers ideas for using video as part of an integrated communications method for your business including the use of video in public relations and marketing. In the post linked to above, Diane lists a wealth of ideas for using video as a public relations tool to promote your product, service and business. There’s also a look at how YouTube videos help with your public relations. Thanks, Diane! 🙂

Where to host your finished videos

Last, but not least, Fiona McEachran of Abnormal Marketing shares this list of the “top 8 video hosting sites for business”. Yes, YouTube is on the list, but so are plenty of others including Vimeo, MetaCafe and Revver. There are many video hosting channels to choose from, so take your time and select the one that’s right for your business.

***Of course, the real fun with online video comes with sharing them and you can do that here at BizSugar or on any number of online social media sites to market your business. We hope this primer has whetted your appetite. Now grab your camera and go shoot a video you can share with the community. We can’t wait to see what you come up with!

(Shawn Hessinger is chief moderator and blogger for BizSugar.com, a social media site providing news and information to the online small business community. For more on BizSugar community how to submit your own small business content to the group, check out our “about” page or visit our BizSugar signup page to create your free account today.)