Where do your customers discover they have the problem you solve? How do they go about researching it? When, whether, and how do they decide to buy?
We all know that the buyer’s journey is long, complex, and multi-channel, yet most of our marketing reflects only the few, easily-researchable tactics (search keywords, ad placements, etc).
In this presentation, Rand’s going to blow that process wide open with a path anyone can follow to understand pre-purchase behavior: the influence map.
Come for the tactical tips and practical tools, stay for the strategic approach that will give you a massive advantage over your narrowly-optimizing competitors.
Watch the replay now:
Who is Rand Fishkin?
Rand Fishkin may be best known from his time at Moz and his famous SEO Whiteboard Friday videos. He founded SEOmoz in 2003 and co-founded Inbound.org in 2011.
SEOmoz started as a blog, turned into a consulting company, and then became a software business. Rand was CEO from 2007 to 2014.
Along the way, SEOmoz became Moz. He is still a supporter of the company, a large shareholder and on their board of directors.
Rand remained a contributor until 2018 when he co-founded SparkToro (with Casey Henry). Don’t miss this opportunity to gain knowledge to up your marketing game.
What is SparkToro?
The SparkToro website explains how they benefit their users:
“Find Your Audience’s True Sources of Influence. SparkToro is an audience research tool that shows the websites your customers visit, social accounts they follow, hashtags they use, and more — so you can do marketing that works.”
Try it for free!
BizSugar Live Webinars: Video Replays and Upcoming Events
Click on the Webinars tab at the top of this blog for a listing of the upcoming live webinars. You can also find the video replays from past events by category there.
Registration links for upcoming webinars are available there, too. Receive reminders by registering for future events in advance.
The video replays are also found on the BizSugar YouTube channel. We have had some amazing presentations so definitely check them out!
Very insightful content. Thanks admin
audience are key to business
That’s true.
Hi
This is Jane Adams I’m trying to register this blog but due to some technical reasons it’s not working.
Thank’s
Jane
Hi Jane,
Most blogs don’t have registration active because they don’t accept content from contributors. Is that what you meant?
Not able to get the registration link
Hi Hunter,
That’s odd. Perhaps you can retry? We have well over 100 registrants using that link. I’ll check all the links in the post again just in case.
Hi Hunter,
I tested every registration link in the content and they all work for me. Please do retry and if you run into issues, I’d be happy to assist.
Hi Hunter,
I’m not sure what the issue is that you were having. However, I was able to register you for this event. You should receive a confirmation email and reminders the day before and the day of the event.
Note that the date was changed due to the presenter having a scheduling conflict. So it is still in the future (June 8, 2022 at noon Central).
The form does not accept my email address as a username, and I can’t register for an account.
Hi John,
You have to use your name not a username in the forms on this page. I have registered you for the event. If you mean you are trying to register for a contributor account, we don’t offer those here.
registering for future events in advance.
thanks jane
Excellent!
Help I can’t register
Hi Munfidah,
Almost 200 people have registered so I know the form works. And I have checked every link in the post, too. What happens when you try to register?
I was able to register for you using your email address. You should receive a confirmation via email + reminder emails the day before and the day of the event.
Looking forward for this.
Thanks for the information.
Thanks for share the information.
awesome
much needed information, very useful. Thank you for sharing
Thank you for this amazing blog. It was awesome to read this.
A wonderful piece of content found on your blog. Your blog theme is also awesome. I would like to visit your blog frequently. Thanks
I have found very interesting information on this page. I will read your page regularly. Thanks.
Very good points you wrote here..Great stuff … I think Rand made some truly interesting points in the video. Keep up the good work.
Brilliant. This was a marketing masterclass!
Hi Syed. We’re glad you enjoyed it. I just made a one minute clip to make it easier for fans to share. Check this out: BizSugar Short Video of Rand Fishkin’s Marketing Flywheel.
I also want to ask if you offer any kind of monthly subscriptions ?
Hi Syed. You can see the monthly plans SparkToro offers here.
Is Spark Toro a free tool?
SparkToro has a limited forever free option. See the SparkToto plans here.
Very insightful content, thanks for sharing
A great piece of information.
A very useful content. Thanks for it.
This website is very good.
Very good points you wrote here..Great stuff. I think Rand made some truly interesting points in the video. Keep up the good work.
Thanks For Your Article About Marketing and Audience, It Helps lot for to do marketing for my business.
Lots of great info in this. Interested in trying these in adjusting our marketing plan.
Audience control is the basic rule of selling.
Our digital marketing strategy begins with a plan for an agile and strategic approach to branded content
In this article, you will find a lot of useful information. It would be interesting to try these in adjusting our marketing plan in the future.